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Fairfax media

atas Co-operative marketing opportunity 2017

Did you know that 3 in every 4 consumers will choose an ATAS accredited travel agent over a non-accredited agent?

AFTA is committed to telling consumers the importance of always booking with an ATAS accredited travel agent for the value, professionalism and expertise they deliver in helping consumers dream, plan, book, experience and return home safely from their travels.

To help educate consumers, we've partnered with Australian Senior Publications (Fairfax) and their publication The Senior Traveller to give ATAS accredited travel agencies an opportunity to reach travellers in the over 50's market.

For the month of December ATAS participants are invited to take advantage of a special advertising offer where your advertising will appear inside a special ATAS feature.

Why the Senior Newspaper?advertising
  • Access to 1.128 million readers Australia wide
  • State based or national marketing options
  • 70% of readers will book holidays through a travel agent
  • 69% of readers look to the Senior Traveller lift-out for holiday planning advice
  • 75% intend to holiday overseas within the next 2 years to popular destinations including UK (40.8%), Europe (39.6%), NZ (35.8%), North America (33.6%), Asia (26.4%)
  • 84% intend to holiday in Australia in the next year

Contact the Fairfax representative below for more information and advertising rates. Opportunities exist to advertise in ONE or MULTIPLE states enabling you to customise your messaging.

Important note: to receive the discount offer the ATAS logo MUST be incorporated into your artwork.

For more information or to participate please contact:

Stephen Pearson
02 43 555 017

Malcolm Jenkins
02 43 555 022

Rebecca Hilditch
02 43 555 024
Patrick Allison

0466 438 481


Bruce Berisa

03 8667 1263

Publication Deadlines:

December Issue
Advertising booking: Wednesday 1 November
Advertising artwork: Thursday 9 November
Distribution from: Wednesday 29 November

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