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cooperative marketing for ATAS participants in TASMANIA



AFTA has partnered with Australian Senior Publications to give our Tasmanian based ATAS accredited agents a unique co-operative marketing opportunity in The Senior Travel Newspaper.

We will be running a special feature in the NOVEMBER ISSUE centered on the benefits of booking travel through an ATAS Accredited Travel Agent.

We invite you to participate by taking an advertisement at a special discounted rate to reach 64,302 travel conscious consumers across Tasmania.

Your advertisement in The Senior Newspaper (Tasmania) will reach:

  • Core audience over 55's, male & female.
  • Audited Circulation: 18,747*
  • Audited Readership: 64,302**
  • 70% of readers look to The Senior for information on international holidays
  • 85% look to The Senior for domestic holiday ideas
  • 36% intend to holiday overseas within the next year
  • The average length of overseas holidays is more than 21 days


  • Booking deadline: Wednesday 7 October 2015
  • Artwork due: Friday 16 October
  • Issue available from Monday 2 November

Bookings are limited & allocated on a first in, first served basis.

Contact: Australian Senior Publications: Sue Miceli, (03) 8667 1198,

* CAB Summary report 31/3/2014.
** Dench Maclean Australian Senior Travel Survey.

Note: AFTA is not involved in any commercial arrangement in relation to this proposal. We have simply facilitated a discounted rate for our valued ATAS participants. 

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