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cooperative marketing for ATAS participants in Victoria

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AFTA has partnered with Australian Senior Publications to give our ATAS accredited agents a unique co-operative marketing opportunity in The Senior Travel Newspaper.

We will be running a special double page feature in the JUNE ISSUE centered on the benefits booking through an ATAS accredited travel agent.

If you are a travel agent operating in Victoria then we invite you to participate by taking an advertisement at a special discounted rate to reach over 300,000 consumers in your state.

Your advertisement will reach:

Audited Circulation: 100,996*                                                               Audited Readership: 318,747**
Core audience over 55's, male & female.                                                    70% of readers look to The Senior for information on international holidays                                                                                                     85% look to The Senior for domestic holiday ideas                                     36% intend to holiday overseas within the next year
The average length of overseas holidays is more than 21 days

Booking deadline: 29 April 2015                                                           Artwork due: 8 May 2015
Issue available from 27 May 2015

Bookings are limited & allocated on a first in, first served basis.

Register your interest now!

Contact: Australian Senior Publications                                                       Sue Miceli, (03) 8667 1198,

* CAB Summary report 31/3/2014.
** Dench Maclean Australian Senior Travel Survey.

Note: AFTA is not involved in any commercial arrangement in relation to this proposal.


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