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cooperative marketing for ATAS participants in western Australia

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AFTA has partnered with Australian Senior Publications to give our Western Australian based ATAS accredited agents a unique co-operative marketing opportunity in The Senior Travel Newspaper.

We will be running a special feature in the NOVEMBER ISSUE centered on the benefits of booking travel through an ATAS Accredited Travel Agent.

We invite you to participate by taking an advertisement at a special discounted rate to reach 179,071 travel conscious consumers across Western Australia.

Your advertisement in The Senior Newspaper (Western Australia) will reach:

  • Core audience over 55's, male & female.
  • Audited Circulation: 58,140*
  • Audited Readership: 179,071**
  • 70% of readers look to The Senior for information on international holidays
  • 85% look to The Senior for domestic holiday ideas
  • 36% intend to holiday overseas within the next year
  • The average length of overseas holidays is more than 21 days

Deadlines:

  • Booking deadline: Wednesday 7 October 2015
  • Artwork due: Friday 16 October
  • Issue available from Monday 2 November

Bookings are limited & allocated on a first in, first served basis.


Contact: Australian Senior Publications: Patrick Allison, (08) 9622 7230, markezeone@bigpond.com


Source:
* CAB Summary report 31/3/2014.
** Dench Maclean Australian Senior Travel Survey.

Note: AFTA is not involved in any commercial arrangement in relation to this proposal. We have simply facilitated a discounted rate for our valued ATAS participants.

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