AFTA conducts a series of free webinars for the travel industry.
Stay notified when registrations open, join our AFTA newsletter here.
These hands-on workshops are designed to give you direction, focus and practical tools to implement now to re-build and grow your business & brand post COVID-19.
Workshop 1: Strategies to implement now to bounce back stronger & faster.
Thursday 4 June, 11am (AEST, Sydney Time)
This hands-on workshop will give business owners and senior business leaders practical strategies to create the best possible future for their travel and tourism business.
We will share insights and research with you about what winning companies did differently
during previous recessions and how they benefited and enhanced their market position.
We'll give an overview of the macro-economic, customer and human behaviour changes that are driven by the COVID-19 pandemic and how they impact your business.
We'll guide you through a 5-step framework that will help you focus on asking the right questions, making the right decisions and taking the right actions now on a daily basis to move forward and bounce back stronger and faster.
You’ll be walking away with practical take-aways that you can implement straight away. You’ll also receive a worksheet to activate your learnings during and after the webinar.
Topics covered include:
Thursday 11 June, 11am (AEST, Sydney Time)
The purpose of this workshop is to help travel and tourism business owners and marketing staff understand how to benefit most from the digital and social media landscape without burning through time and money.
We'll share a logical step by step digital marketing strategy process with you that you can integrate with
confidence into your travel & tourism business today, tomorrow and further into the future.
Topics covered include:
Thursday 18 June, 11am (AEST, Sydney Time)
This engaging workshop will give travel & tourism business owners and senior leaders insights into how to stay relevant & connected and set themselves apart in a crowded market during and after this pandemic.
We’ll give you a holistic overview of all the elements that make up your brand experience and will show you how to strengthen these elements to create more loyal customer relationships and a standout reputation in the market.
We'll share practical examples with you that will illustrate what works and what doesn't and why. You'll be able to recognise where your gaps and areas for improvements are.
Whether you are an independent business or part of a larger travel group, there will be relevant
practical take-aways that you'll be able to implement in your business straight away.
Topics covered include:
Sonja van den Bosch is the founder & MD of Twinlife Marketing. She has worked in business & marketing leadership roles in Europe, North America, Asia & Australia in a wide variety of industries including travel.
Sonja has always generated new opportunities and achieved sustainable results, when others thought it wasn't possible. She has helped companies and brands become market leaders and has activated global expansion, always ensuring that team members grow and enjoy the journey while driving business outcomes and creating lasting value.
Sonja has recently been appointed as advisory board member for LUXPERIA DMC COLLECTIVE, based in Ho Chi Minh City, to help roll out their innovative travel collective business model globally.
Twinlife Marketing is a truly unique strategic leadership & marketing company, that helps businesses & brands grow and create a strong market position.
The Twinlife team leads and guides clients on their business strategy and marketing journey – from strategy development to execution guidance to staff empowerment, uplifting both the business & the people.
Dubai Tourism is AFTA's destination partner.
Whilst we remain in lockdown in today’s ‘remote working’ and ‘distance learning’ environment Dubai Tourism would like to remain connected to you.
Throughout this webinar series Dubai Tourism will take you through the tools they have available that showcase the city’s offerings, helping you to use this time to get familiar the destination's evolving portfolio.
Webinar No 1: Tuesday 12 May, 2pm (AEST) - Watch Here >
Webinar No 2: Thursday 28 May, 2pm (AEST) - Watch Here >
Webinar No 3: Thursday 11 June, 2pm (AEST) - Register Now >
Wednesday 3 June, 2pm (AEST, Sydney Time)
Speakers: Phoebe Brosnan, Gadens Lawyers & Naomi Menon, Head of Compliance and Operations, AFTA.
This webinar will cover the revised AFTA T&C Guidelines and the important elements you must consider when developing and communicating your T&C’s.
This webinar will cover:
Strictly for AFTA/ATAS Members Only
AFTA Members are invited to join this weekly AFTA Update and hear from the Team who will provide an update on the COVID-19 situation and the evolving work AFTA is doing to support members.