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AFTA EDUCATIONAL Webinars

AFTA conducts a series of free webinars for the travel industry.

The webinars are carefully crafted to cover a range of important topics to help you build a lasting business and to support the professional development of your staff. 

Best of all, the webinars are FREE to join and open to all travel industry personnel, so feel free to share with your colleagues.

Stay notified when registrations open, join our AFTA newsletter here >


2017 Webinar Schedule

We are pleased to share our exciting line-up of webinar topics for the year. Our content is focus on providing useful 'how to' tips and advice on implement best business practices within your business. 

Included in our 2017 schedule was a four-part Better Business Webinar Series hosted by DFK Australia New Zealand. The series was designed to assist small business owners set aside time to work ON the business as opposed to working IN the business. If you missed one of the webinar, you can watch the recordings here..

Digital Marketing for Travel and Tourism

Zoe Pester, Inbound Specialist - WebSalad

The world of social media can be overwhelming for many small businesses. Finding the time to craft valuable content, schedule posts and create relevant audiences using social media channels can often seem challenging.

Our guest speaker Zoe Pester from WebSalad a leading digital marketing agency, will show you how to position your business with a digital marketing strategy and social media to attract the right audience.

Key Highlights

  • How to identify key personas
  • Creating valuable content
  • Building an owned audience
  • Using created, curated and user-generated content
  • Finding your target audience
  • How to advertising on Social Media
  • Case Study in travel

Presentation slides >

More about our guest speaker Zoe Pester >

Zoe Pester, Inbound SpecialistMeet Zoe Crane from WebSalad

Specialising in Digital Marketing for Travel, Zoe started her career as a travel consultant before moving to a marketing role within the industry.

In her role as Inbound Specialist at Websalad, Zoe creates and implements digital marketing strategies to attract and convert leads by adding value. She has a customer-centric approach to creating craft-driven content for a targeted audience. Working across a variety of channels and formats, Zoe understands the particular needs of the travel industry in the competitive digital marketing sphere.

Websalad is a digital marketing agency that works with businesses of all sizes at any stage of digital marketing, be it launching, moving, expanding or refreshing their online presence. We tailor solutions that are unique to your business, to improve your brand’s presence, drive sales/leads and establish positive growth for your business.

Our Mission is to deliver tailor-made digital marketing solutions that deliver tangible results. While we work across all industries we specialise in digital marketing for the Travel and Tourism with the majority of our staff having many years of experience working in the industry previously. We have a passion and deep understanding of travel and tourism which we combine with our expertise in digital marketing.

Founded in 2005 with the sole intent of helping businesses to fully harness the digital world using the latest online marketing strategies, tools and services, we provide all the ingredients of a thriving digital presence.


AICS & Credit Card Surcharging Update

Learn more about the new AFTA Insolvency Chargeback Scheme (AICS) and will recap the changes to credit card surcharging which comes into effect from 1 September 2017 for all businesses.

Watch the webinar session to stay up-to-date on the latest changes and what this means for your business.

Webinar Summary
Guest Speaker: Dean Long, AFTA National Manager for Strategy and Policy

  • What is AICS and how does it protect your business
  • Who are the AICS Payment Partners
  • How to apply for AICS
  • Cover ‘what’ and ‘how much’ your business can now surcharge

About Our Speaker
Dean is AFTA’s National Manager for Strategy and Policy and leads AFTA engagement on all public policy activities and is the Manager of the AFTA Insolvency Chargeback Scheme (AICS).

With a decade of public policy experience in tourism and travel, Dean has led AFTA’s advocacy program to ensure travel agents were centrally considered by the Reserve Banks of Australia and the Australian Competition and Consumer Commission in developing these new regulations.

WEBINAR RECORDING

Factsheet: How does AICS work?

How to apply for AICS >

Speaker Presentation PDF >



NTIA 2017 Finalist Presentation Tips

This webinar provides information to learn how to properly prepare for the NTIA 2017 Judging Process.

NTIA judge Tim Poulter and AFTA Marketing Manager, Jo Tralaggan will provide finalists with a clear overview of how to appropriately prepare for the judging presentation. The webinar will articulate what is expected of presenters, the judging criteria and what the judges look for when marking finalists.

Presentation notes >



Dubai Expert Online Training Program

Learn about the new and improved version of Dubai Expert: a unique, fun and interactive training tool from Dubai Tourism which will help provide the industry with the expert knowledge and skills to best sell Dubai.


  • Learn about the destination in your own time
  • Develop itineraries for all types of travellers and budgets and test your knowledge with the online game
  • Increase your awareness of the city’s annual events and festivals
  • Enjoy benefits to Dubai Tourism events
  • The new webinar sessions to help you become a Dubai Expert and learn about the destination so that you can be confident in selling the Arabian city to your customers.

WEBINAR RECORDING

 Presentation notes >


Business Strategy Webinar - Planning for Growth

Wednesday 29th March, 12.00 Noon (ADST)
Guest speaker – Tim Poulter

Do you know where your business is heading? Having a clear direction is critical for business success and growth. However, actually mapping out your goals and the road to achieving these can be an overwhelming process.

AFTA recognises this and has partnered with Tim Poulter from Your Way Vision and Business Planning to help you plan for business growth!

This service is available to all AFTA members and ATAS participants and is designed to help you in the creation of both business strategy and planning. It will be delivered through a one-on-one tailored service.

Business planning is for everyone, whether you’re a newly opened travel agency or you’ve been operating for many years.

Join our free webinar to learn more about how your business could benefit from a tailored Business Planning Service and the key features offered in a consultation.

The webinar will answer the key question; why do I need a Business Plan?

  • Provides purpose as to ‘why’ you open your doors each week
  • Sets clear goals for what you want to achieve
  • Sets priorities for the use of limited resources within the business
  • Allows a business to be proactive rather than reactive to industry changes
  • Will help you improve your bottom line
  • Where relevant, it can help prepare an exit strategy when you are thinking about selling the business.

Presentation slides >




2017 Credit Card Surcharging Update

Wednesday 22 February 2017
Webinar Host – Dean Long, AFTA National Manager for Strategy and Policy

In the first 6 months of 2017, banks and other financial institutions who provide businesses merchant terminals will be contacting travel agents about changes to this service.

89% of all customers who use a travel agent in Australia choose to pay using some form of electronic payment such as a credit card and you will need to know what these changes mean to your business.

The changes clearly detail what you can now include in your surcharge rate from 1 September 2017 and will also affect consumer expectations on the amount you charge them for using a credit or debit card.

Stay up-to-date on the latest changes and what this means for you in your business. This webinar will:

  • Detail the roll out plans for major banks and changes to Merchant Service Fees
  • Cover what and for how much your business can now surcharge
  • Explain what you should do next to ensure you are compliant with the new regulations

Click below to watch the webinar recording

Presentation slides >


QANTAS PLATINUM PARTNER

NEW Qantas combines elegance and practicality in new bespoke tableware >

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AFTA Insolvency Chargeback Scheme (AICS)

To learn more or to register your interest in AICS click here.

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AFTA Webinars

Click here to view our most recent webinars.

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