We understand that it's not always easy to take time out of the business during office hours. All of our AFTA webinars have been recorded for your convenience to watch when it suits you.
Simply click below to watch any of the previous webinars.
Zoe Pester, Inbound Specialist - WebSalad
The world of social media can be overwhelming for many small businesses. Finding the time to craft valuable content, schedule posts and create relevant audiences using social media channels can often seem challenging.
Our guest speaker Zoe Pester from WebSalad a leading digital marketing agency, will show you how to position your business with a digital marketing strategy and social media to attract the right audience.
Zoe Pester, Inbound Specialist
Specialising in Digital Marketing for Travel, Zoe started her career as a travel consultant before moving to a marketing role within the industry.
In her role as Inbound Specialist at Websalad, Zoe creates and implements digital marketing strategies to attract and convert leads by adding value. She has a customer-centric approach to creating craft-driven content for a targeted audience. Working across a variety of channels and formats, Zoe understands the particular needs of the travel industry in the competitive digital marketing sphere.
Websalad is a digital marketing agency that works with businesses of all sizes at any stage of digital marketing, be it launching, moving, expanding or refreshing their online presence. We tailor solutions that are unique to your business, to improve your brand’s presence, drive sales/leads and establish positive growth for your business.
Our Mission is to deliver tailor-made digital marketing solutions that deliver tangible results. While we work across all industries we specialise in digital marketing for the Travel and Tourism with the majority of our staff having many years of experience working in the industry previously. We have a passion and deep understanding of travel and tourism which we combine with our expertise in digital marketing.
Founded in 2005 with the sole intent of helping businesses to fully harness the digital world using the latest online marketing strategies, tools and services, we provide all the ingredients of a thriving digital presence.
Learn more about the new AFTA Insolvency Chargeback Scheme (AICS) and will recap the changes to credit card surcharging which comes into effect from 1 September 2017 for all businesses.
Watch the webinar session to stay up-to-date on the latest changes and what this means for your business.
Guest Speaker: Dean Long, AFTA National Manager for Strategy and Policy
About Our Speaker
Dean is AFTA’s National Manager for Strategy and Policy and leads AFTA engagement on all public policy activities and is the Manager of the AFTA Insolvency Chargeback Scheme (AICS).
With a decade of public policy experience in tourism and travel, Dean has led AFTA’s advocacy program to ensure travel agents were centrally considered by the Reserve Banks of Australia and the Australian Competition and Consumer Commission in developing these new regulations.
This webinar provides information to learn how to properly prepare for the NTIA 2017 Judging Process.
NTIA judge Tim Poulter and AFTA Marketing Manager, Jo Tralaggan will provide finalists with a clear overview of how to appropriately prepare for the judging presentation. The webinar will articulate what is expected of presenters, the judging criteria and what the judges look for when marking finalists.
Learn about the new and improved version of Dubai Expert: a unique, fun and interactive training tool from Dubai Tourism which will help provide the industry with the expert knowledge and skills to best sell Dubai.
Do you know where your business is heading? Having a clear direction is critical for business success and growth. However, actually mapping out your goals and the road to achieving these can be an overwhelming process.
AFTA recognises this and has partnered with Tim Poulter from Your Way Vision and Business Planning to help you plan for business growth!
This service is available to all AFTA members and ATAS participants and is designed to help you in the creation of both business strategy and planning. It will be delivered through a one-on-one tailored service.
Business planning is for everyone, whether you’re a newly opened travel agency or you’ve been operating for many years.
Join our free webinar to learn more about how your business could benefit from a tailored Business Planning Service and the key features offered in a consultation.
The webinar will answer the key question; why do I need a Business Plan?
Wednesday 22 February 2017
Webinar Host – Dean Long, AFTA National Manager for Strategy and Policy
In the first 6 months of 2017, banks and other financial institutions who provide businesses merchant terminals will be contacting travel agents about changes to this service.
89% of all customers who use a travel agent in Australia choose to pay using some form of electronic payment such as a credit card and you will need to know what these changes mean to your business.
The changes clearly detail what you can now include in your surcharge rate from 1 September 2017 and will also affect consumer expectations on the amount you charge them for using a credit or debit card.
Stay up-to-date on the latest changes and what this means for you in your business. This webinar will:
Due to popular demand AFTA will be hosting a second webinar on electronic payments and credit card surcharging.
Wednesday 27 July, 11.00am (AEST)
Webinar Host – Dean Long, AFTA National Manager for Strategy and Policy
Have you heard about the recent changes to credit card surcharging?
It's an astonishing figure - 89% of all customers who use a travel agent in Australia choose to pay using some form of electronic payment such as a credit card.
The recent changes announced by the Commonwealth Government will affect consumer expectation on the amount you charge them for using a credit or debit card.
Stay up-to-date on the latest changes and what this means for you in business.
This webinar will:
About Dean Long
Dean is AFTA’s National Manager for Strategy and Policy and leads AFTA engagement on all public policy activities. With a decade of public policy experience in tourism and travel, Dean has led AFTA’s advocacy program to ensure travel agents were centrally considered by the Reserve Bank of Australia and the Australian Competition and Consumer Commission in developing these new regulations.
Wednesday 22 June, 11.00am (AEST)
Guest Speaker – Liz Ward, Managing Director, Digital Coaching International
Is your client at the centre of everything you do? Having a customer-centric approach can add enormous value to your business and differentiate you from competitors.
Join this webinar and learn the fundamentals of engaging with your customers through the entire travel purchase journey.
This webinar will look at practical tips that you must do in the digital space to connect with your customers as they move through the various travel purchase stages from Dreaming to Advocacy.
The webinar session will cover:
Liz Ward, Managing Director, Digital Coaching International
Liz is a committed advocate for innovation and technology and how they can sustain and grow businesses and over her successful career has played a pivotal role in establishing travel destinations in the online market place.
Liz has over 20 years' experience specialising in IT for travel and tourism, industries that she loves. Liz has pioneered many first-time strategic initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years. Liz is a recognised expert in digital strategy for travel and tourism.
Today, Liz is Managing Director of Digital Coaching International – a network of experts who assist businesses through the process of digitising their marketing and operational processes.
Liz and her two business partners are also responsible for the set-up of an innovative online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over five hundred small business operators around Australia and the world to make digital work for them.
Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management and holds an Advanced Diploma in Business from University of Southern Queensland.
Liz has been a director on several boards, including Tourism and Events Queensland and presently, Queenslanders Credit Union.
Wednesday 5 May, 11.00am (AEST)
Guest Speaker – Bob Lunnon, NTIA Chief Judge
NB: Webinar open to all industry personnel
Join this webinar to learn how to properly prepare for the Judging Process.
Chief Judge Bob Lunnon will provide finalists with a clear overview of how to appropriately prepare for the judging presentation. The webinar will articulate what is expected of presenters, the judging criteria and what the judges look for when marking finalists.
The National Travel Industry Awards is a celebration of industry excellence. Over the past 8 years the event has grown in size and grandeur and this year 1,272 guests will attend the Gala Dinner to recognise the finalists and award winners from 38 award categories.
Bob has been active in the travel industry for over 50 years, initially starting in 1962 with Qantas Airways in Sydney, which also included postings in New York, London, and Melbourne. In 1972, Bob and six other Qantas staff members started Qantas Holidays, where he remained until 1982, as National Sales Manager.
In 1982, Bob joined Sheraton Hotels and Resorts in Sydney, which in 2000 became part of Starwood Hotels and Resorts, along with other global brands including Westin, Le Meridien, Four Points, W Hotels, St Regis, The Luxury Collection, Aloft, and Element. Prior to his semi-retirement in June 2012, Bob had been over 30 years with Starwood, his last role being Director, Leisure and Luxury Sales, Asia Pacific, based in Sydney. Bob now undertakes consultancy task force, property repositioning and new property opening projects with Starwood in Asia Pacific including Bali in Indonesia, Koh Samui in Thailand, Maldives, India, and other Asia Pacific destinations.
Wednesday 23 March, 12.30pm (ADST)
Guest Speaker - Rob McFarland
Whether you're writing a blog post, sending out a newsletter or emailing a customer, your words and images need to inspire. They need to take the reader to the destination, immerse them in the experience and leave them feeling motivated and enthused.
In this seminar award-winning travel writer Rob McFarland will share his top tips for writing inspirational travel copy and taking beautiful photos. A regular contributor to the Sydney Morning Herald, Escape and National Geographic Traveller, Rob has tutored hundreds of aspiring travel writers, many of whom have gone on to be published in newspapers and magazines.
The webinar session will cover:
Rob McFarland - Travel Writer
In 2004 Rob McFarland abandoned a sensible career in IT to travel and write. He's now one of Australia’s leading travel writers with six awards including Travel Writer of the Year.
Rob is a member of the Australian Society of Travel Writers and is a regular contributor to the Sydney Morning Herald, Escape, GQ and National Geographic Traveller magazines.
He’s been tutoring aspiring travel writers since 2010, many of whom have gone on to be published in national newspapers and magazines.
While not averse to the charms of a five-star hotel, Rob’s most memorable travel moments have come from more adventurous trips. Highlights include scaling Wayna Picchu, the mist-shrouded mountain behind Machu Picchu and a six-day white-water rafting trip on the Futaleufu River in Patagonia. See www.robmcfarland.org
Wednesday 3 February, 12.30pm (ADST)
Guest Speaker – Tim Poulter
Do you know where your business is heading? Having a clear direction is critical for business success and growth. However, actually mapping out your goals and the road to achieving these can be an overwhelming process. AFTA recognises this and has established the ATAS Business Planning Service to help you!
This new service, which is available to all AFTA members and ATAS participants is designed to help you in the creation of both business strategy and planning and will be delivered through a one-on-one tailored service. Business planning is for everyone, whether you’re a newly opened travel agency or you’ve been operating for many years.
Join our free webinar to learn more about how you could benefit from the ATAS Business Planning Service and the key features offered in a consultation.
Why do I need a Business Plan?
Tim has extensive experience in the travel industry having been an airline Marketing and Sales Director, General Manager of Countrylink (where he also managed 12 agencies). Tim has tremendous experience in small businesses management having run his own small business, including; founding and managing Integra Tourism Marketing - a destination marketing specialist business, founding and running Cruise Factory - which was the first cruise data base used by all agents in Australia and New Zealand and running Your Workshops the leading on line product and destination training platform.
He is also a judge in the National Tourism Industry Awards and currently consults to many small travel businesses through his business Your Way Vision and Business Planning.
Wednesday 21 October - 11am (ADST)
Jon Philp and Graeme Swift, DFAT
Did you know that more Australian travellers have their passports stolen in Italy than any other country? That more Australians are in hospital in the USA than anywhere else? That Smartraveller is about to launch a new website and Android app? That there will be changes to Australian passport arrangements from 1 January 2016?
The Department of Foreign Affairs and Trade plays a critical role in promoting safe overseas travel, providing passports and emergency consular services, and helping Australians in major overseas crises. Smartraveller provides advice on 171 countries, including through its Facebook and Twitter accounts. DFAT helps around 50,000 Australians each year through its emergency call centre and issues over 8,000 emergency passports.
DFAT senior officers Jon Philp and Graeme Swift will present on these services, helping you to better inform your clients about how to stay safe and where to get help.
Jon is the First Assistant Secretary of DFAT’s Consular and Crisis Management Division at the Department of Foreign Affairs and Trade. This division looks after the Smartraveller service, consular policy, crisis management, contingency planning for events like the Olympics, as well as all consular cases involving Australians in difficulty overseas. A career foreign service officer, Jon joined DFAT in 1984. In Australia, Jon has most recently led teams in the Parliamentary and Media Branch, Consular Operations Branch, and Diplomatic Security Branch. He has served as Ambassador to Afghanistan and to Turkey and also served in Rangoon and Riyadh.
Graeme Swift is the Assistant Secretary of the Client Services Branch of the Australian Passport Office. The Passport Office is a division of the Department of Foreign Affairs and Trade with responsibility for the Government’s passport policy and operations – a business that saw more than 1.8 million passports issued in 2014-15. Graeme has served in consular and management roles in numerous overseas missions, most recently as head of post in Ho Chi Minh City, and consul-general in Jakarta and Tokyo. In Australia, he has headed key corporate areas including budget, human resources and property.
Wednesday 23 September - 11am (AEST)
Joanne Tralaggan - AFTA Marketing Manager
On 1 July 2015, the AFTA Travel Accreditation Scheme (ATAS) celebrated its first birthday and some 3,500 travel agent locations around Australia now engaged with AFTA through the scheme. Indeed, ATAS is fast becoming the mark of quality which consumers are actively seeking when booking travel for peace of mind, knowing they are booking through a trusted, reliable and trained travel professional.
This webinar explored just how ATAS stacks up in market. It examines the success of ATAS through the eyes of qualitative research that AFTA undertook on the Australian Traveller and what they value in an accreditation scheme. You will also learn how you can leverage your ATAS accreditation and remain competitive in today’s market place.
Joanne has 10 years experience in strategic marketing, corporate re-branding, public relations management and campaign execution across travel & tourism, fast moving consumer goods & retail sectors. As Marketing Manager for AFTA and custodian of brand “ATAS”, Joanne is responsible for the strategic planning and delivery of all marketing and communication activities.
Wednesday 26 August - 11am (AEST)
LJ Loch, Republic Consulting
Social media is an increasingly powerful tool to promote your business, attract customers and monitor your competitors. There’s no question that you need to participate but what are the steps you should take to ensure you engage on social media professionally? What do you do if and when social media goes really wrong whether it’s through your honest mistake or as a result of an online customer complaint?
One of Australia’s leading reputation management specialists, LJ Loch of Republic Consulting provides an information rich, how to overview of how to prepare and refine your rules of social media engagement so that you’re in the best possible position to deal with all scenarios and crises.
The session will cover:
• The common ingredients of social media crises
• What not to do and why
• How to develop your social media strategy
• What to do when it all goes wrong
• 10 golden rules of reputation management
View PDF Presentation >>
LJ Loch is one of Asia-Pacific’s leading reputation management practitioners. As co-founder of REPUBLIC Consulting, she routinely advises high profile brands, organisations and individuals on proactive and reactive brand positioning.
LJ is a social media tragic and champions the use of social media as a powerful engagement and monitoring tool for business. She has been a sports reporter, a political reporter, a Ministerial Adviser, a Corporate Affairs Manager for an ASX Top 50 Company and is a regular media commentator. She holds a BBusComm and a Masters of Commerce (Law).
Wednesday 17 June - 11am (AEST)
Larry Forsyth, Australian Business Consulting & Solutions
Did you know that 150 people were killed in WHS accidents across Australia in 2014? Corporate responsibility has never been more closely scrutinised in terms of safety.
Pre-register for our June webinar with guest speaker Larry Forsyth from Australian Business Consulting & Solutions to learn more on;
Monday 25 May - 11am (EST)
Join our May webinar for a dual session covering the easy ATAS renewal process and uncovering common travel insurance questions with guest speaker Simon Zelas, Head of Strategic Relationships at Cover-More Travel Insurance.
An overview of the ATAS online renewal process, which will take you through the simple steps involved in submitting your renewal. Also learn about our current marketing activities and how you can get the most out of your accreditation.
Travel agencies are one of the largest segments supplying travel insurance products to Australian travellers. Delivering value in a compact market place is essential to future proof the industry.
In this webinar Simon Zelas, Head of Strategic Relationships at Cover-More Travel Insurance, will share with you:
Thursday 16th April, 11.00am (AEST)
Richard Harris, Commercial Director - ADMA
At no other time in history have we seen such a rapid change in technology and consumer behaviour. The growth of Data Driven Marketing has created tremendous opportunities for businesses of all sizes and from all industries to improve customer experience and improve marketing ROI.
In this webinar Richard Harris, Commercial Director at ADMA (Association for Data Driven Marketing and Advertising), will share with you:
Learn the facts from the leading industry experts on big data!
Commercial Director: Association for Data-driven Marketing and Advertising (ADMA)
A seasoned analytics and marketing professional, Richard Harris spent 15 years in the data analytics industry and the last 10 years in marketing services, working for companies such as VEDA and Acxiom Australia.
As ADMA’s Commercial Director, Mr Harris drives value for members through membership programs and partnership initiatives, and delivers against the Association’s agenda in content, creativity, data, technology and customer experience.
Wednesday 18th February, 11.00am (AEDST)
Simon Hillier - Get There Writing
Following our popular webinar in 2014 on SEO for Small Business, Simon Hillier is back for an in-depth discussion around ‘On-Page SEO’ and to share simple methods on how you can improve your website Google ranking.
When Google ranks your website, it looks at two main areas:
Your on-page SEO accounts for around 25% of everything Google considers. So it's very important to get this right, or your off-page SEO won't have as much effect.
Simon has been web copywriter, web content consultant and web writing trainer for 17 years. Prior to that, he worked as a travel agent. In the late '90's to early noughties helped launch and worked with e-commerce trailbrazers lastminute.com.au and travel.com.au, where his weekly newsletters were read by almost half a million travel addicts.
In 2005, Simon set up Get There Writing Services, one of Australia’s leading web content writing, consultancy and training business. He has conjured up online words and strategies for:
Simon also runs web writing workshops for private and government clients. And twice a semester he slips on his tweed jacket with elbow patches to teach at Sydney University CCE.
Most importantly, he still has an unhealthy infatuation with travel, and dreams of one day setting up office in a swinging hammock over the sugar white sands of Tulum, Mexico.
Wednesday 19th November, 11.00am (AEST)
Featuring guest speakers Prue MacSween & Trevor Long
Did you know that 23% of time spent on the internet is spent on blogs and social networks? Or that 77% of internet users read blogs to find answers to search questions? Needless to say, if your not blogging or using a blogger as part of your marketing strategy it could be holding your business back.
Our November webinar will introduce Catablog and the importance of blogging. CataBlog is an online directory of Australian and New Zealand bloggers and their social influences. Knowing how to find and interact with the correct bloggers can save you time and money on your next social media campaign.
Guest speakers Prue MacSween and Trevor Long, founders of Catablog will share their experience so that you can effectively incorporate bloggers into your business mix.
The session will cover how to:
CataBlog are offering a special discount subscription fee for AFTA members for one week only!
Free upgrade to Gold membership (RRP $899 per year), with every Silver membership purchased (Silver membership fee is $499 for 12 months subscription).
That's a saving of $400 along with the membership perks of Gold
Email firstname.lastname@example.org to confirm your subscription today!
Wednesday 22nd October, 12.00pm (AEST)
Guest Speaker Liz Ward, Australian Tourism Data Warehouse
As a service to the Australian Tourism Industry, the Tourism e-kit is an online educational resource which forms part of the Australian Tourism Data Warehouse (ATDW).
The e-toolkit aims to support, train and raise the professional standards of the tourism industry and to improve their understanding and confidence with online digital technologies.
Liz Ward, CEO of the ATDW will provide an overview of the tourism e-kit, where to access it and discuss the spectrum of topics covered in this FREE resource.
Liz will also focus on the e-marketing modules, offering valuable advice and tips on how online marketing can assist your business and help you to convert your website traffic into actual sales.
Wednesday 24th September, 11.00am (EST)
Guest Speaker - Simon Hillier, Get There Writing Services
Did you know that more than 85% of people now find local businesses via the internet? With 90% of them doing it using search engines, such as Google?
As a small business in the highly competitive travel industry it’s crucial to be visible, and appealing, right when potential customers are looking for a service you offer. SEO (search engine optimisation) can give you a big advantage over your competitors.
How will this SEO webinar benefit me?
Watch the webinar recording to hear from an expert in the field of SEO, Simon Hillier from Get There Writing Services, to learn
simple and effective ways to:
* We recommend downloading the presentation PDF to view alongside the webinar recording.
Wednesday 20th August, 11.00am (EST)
Guest speaker - Daad Soufi - ADMA
In March 2014, we saw the most significant changes to Australian privacy laws in over 25 years. Changes to the Privacy Act 1988, include a new set of Australian Privacy Principles (APPs) that will regulate the handling of personal information by Australian Government agencies. This will directly affect any businesses with a turnover of more than $3 million or those trading in personal information.
Please find some useful templates below, provided by ADMA.
To view the webinar recording, please click the image below to be directed to the ADMA website (you will be asked to complete your contact information).
Wednesday 18 June, 2014 - 11.00am (AEST)
When operating a travel business there are many insurance products available, but you might not necessarily be aware of them all, or how they relate to your particular circumstances.
This webinar will outline the various types of mandatory and optional insurance products commonly available to the travel industry, and we will help to explain the differences between some of the main policies that are often confused (such as professional indemnity and public liability).
Chris will also discuss the new Financial Failure Products available through Gow-Gates, including;
Wednesday 4 June - 11.00am (AEST)
To assist you in making an informed decision about becoming ATAS accredited, we would like to invite you to join our webinar on Wednesday 4 June, 2014.
The webinar will outline how travel intermediaries can apply to become "travel accredited", showcase the new AFTA website, the online application process, ATAS marketing initiatives, and provide an overview of the supporting consumer awareness campaign to take place when the scheme officially launches from 1 July this year.
Tuesday 13 May - 11.00am (AEST)
AFTA continues to run a series of webinars to support travel intermediaries as they prepare to apply for ATAS accreditation when applications open next month.
Our FREE 1hr webinar in May, will walk you through what financial information you will be required to submit with your application. We will outline how we will determine financial solvency and apply any solvency tests if required.
We are pleased to announce that our guest speaker is Steve Heller from DFK Lawrence Varney, who will discuss best practice financial management.Financial considerations for ATAS webinar slides
Tuesday 8 April – 11.00am (AEST)
What happens when a customer lodges a complaint? Is your business ready? Do you have an appropriate complaints handling framework?
The webinar session on 'Complaint Handling' offers practical advice on how to resolve complaints effectively. Our guest speakers from the Australian Commercial Disputes Centre cover how appropriate complaints management can build consumer confidence and loyalty.
27 March 2014
Please find below a webinar recording for the latest update on the ATAS scheme development.
If you missed out on our webinar on Social Media or you would like to view it again we have a copy of the speaker presentation slides below.
Webinar session overview
10 December 2013
ATAS Transitional workshops were held throughout Australia to provide an industry update on the ATAS Scheme, how it will work, selection criteria, participation fees, new insurance products, project development timelines.
For those who were not able to attend either the ATAS Transition Workshops or webinar session, please find a recording of the webinar below.