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Webinar Recordings 

We understand that it's not always easy to take time out of the business during office hours. All of our AFTA webinars have been recorded for your convenience to watch when it suits you. 

Simply click below to watch any of the previous webinars.


Are you future ready? 7 Business Survival Tips you should know!

Guest Speaker - Tammy Marshall, The B Hive

Running a business has never been so challenging as it is in today's world of volatility, uncertainty, complexity and ambiguity. Change has always been a constant, but the rate at which markets, trends, industries and consumers are evolving, puts enormous pressure on business survival rates.

This webinar will force you to answer the question:

Are you, and your business future ready?

If you can't answer this question, then join Tammy Marshall, a 25+ year travel and tourism industry professional as she gives you 7 tips for business survival.Registrations are limited, register to avoid missing out.

PRESENTATION RESOURCES:

How Ready Are You And Your Business For The Future - Whitepaper

How Future Ready Are You - Assessment Tool

Future Ready - Presentation Slides >

Technology Platform Suggestions:



Dubai – More than a stopover destination

Dubai is a city that is constantly changing. As the city gears towards Expo 2020, new attractions, hotels, restaurants and bars are opening each month, guaranteeing visitors a new holiday experience every time they come to Dubai. Have you heard about the funky new three and four star hotel openings? Do you know what iconic Las Vegas hotel brand is coming to Dubai this year?

Of course, Dubai is not all about its incredible hotels. The city has something to offer all types of travellers on all budgets. For thrill-seekers, there’s the new zip line in Dubai Marina. For history buffs, the new Etihad Museum is a must-see. For theatre-goers, Dubai Opera and the region’s first resident show have added to the city’s cultural offering. For families, the new beachside attractions and theme parks will keep the kids entertained for days.

This webinar will bring you up-to-date with the latest offerings, provide a sneak peek at what is to come in 2019 and give you an opportunity to have your questions about Dubai answered.


Shift Happens: How to ensure you survive and Thrive in the future.

Guest Speaker - Tammy Marshall, The B Hive

We’re living in unprecedented times with change coming at us faster than ever before. And, as daunting as it may seem, now’s not the time to be sitting idle. The businesses that are winning are the ones that are tackling disruption head on and actively looking for growth opportunities or ways to push boundaries or break rules and unapologetically shift us into the future.

This webinar will cut straight to the chase and talk about the 5 major shifts taking place in the travel industry that matter, leaving you with some bigger questions to ponder and some smaller yet practical things that you can do tomorrow.

The 5 Major Shifts That Matter in the Travel Industry

Webinar Highlights

  • Explore ways to engage your customers beyond the booking transaction and how can you keep the conversation relevant
  • How you can introduce the virtual reality experience into the sales process
  • We take a look at what other markets are doing and their successes
  • What role should you play in sustainability
  • We discuss the shift to transformational brands and destinations and what that means for you

WEBINAR RESOURCES

Intro Video > 

Top Digital Tips >

FREE WHITEPAPER > How ready are you and your business for the future?

WORKSHOP > How to future proof yourself

MASTERCLASS > How to future ready your business

Presentation Slide Deck

                            

More about Tammy Marshall >

Tammy Marshall

Tammy Marshall

Tammy Marshall has worked with some of the biggest names in Travel & Tourism. Her impressive track record includes roles such as Managing Director of Contiki Holidays and Resorts, to Founder of Inspiring Journeys and more recently the SVP of Commercial for Carnival Corporation, to name but a few.

Having recently established her own consultancy, The B Hive, these days her focus is on advising her clients on how best to future-proof their businesses.

Tammy is the Senior Industry Advisor and mentor for start-ups in the Hospitality & Tourism sector for Australia’s leading accelerator company (Slingshot), she is also Australia’s Ambassador for the World Innovation Forum and is a regular keynote speaker and contributor to the industry at large, remaining unequivocally one of the leaders in her field.

The B Hive
The B Hive is a business transformation consultancy that helps future proof people and businesses. We do this by helping people and businesses to transform, perform, grow and innovate their way to ongoing success.


Revised ATAS Charter & Code obligations

What you need to know...

Guest Speaker: ATAS Compliance Manager, Naomi Menon

If you are an ATAS member you need to be aware of recent changes made to the ATAS Charter and the ATAS Code of Conduct. Following the 4th year review, a number of amendments and additions have been made to the eligibility criteria for ATAS and the ongoing obligations outlined in the Code of Conduct.

Revision 5 of the ATAS Charter became effective 1 July 2018 and we encourage all members to familiarise themselves with these changes.

This webinar will cover recent changes to:

  • the eligibility Criteria for ATAS Accreditation;
  • the ongoing requirements and disclosure obligations of ATAS members;
  • the ATAS Code of Conduct service quality promise; and 
  • changes to the ATAS Complaint escalation process

PRESENTATION NOTES:

ATAS Charter >

ATAS Code of Conduct >
 
ATAS Charter Activity (Infographic)

ATAS Code Activity (Infographic)

Summary of Changes

ATAS Consumer Research results >


IATA NewGen ISS Information Session

IATA have advised that the NewGen ISS, Resolution 812 is set to be implemented in Australia in November.

To support ATAS accredited agents who hold an IATA accreditation, we invite you listen to our information session to learn more on the upcoming changes.



Tax-Time-Ready (with a budget twist)

View webinar details here >


NTIA 2018 Finalist Webinar - preparing for your presentation

Watch our info webinar to learn how to properly prepare for the Judging Process.

This webinar will provide finalists with a clear overview of how to appropriately prepare for the judging presentation. The webinar will articulate what is expected of presenters, the judging criteria and what the judges look for when marking finalists.

The National Travel Industry Awards is a celebration of industry excellence. Over the past 10 years the event has grown in size and grandeur and this year 1,300 guests will attend the Gala Dinner to recognise the finalists and award winners from 38 award categories.


NTIA 2018 Entrant Guidelines >


Consumer Law Part 2 - Consumer Guarantees & more

Thursday 30 May - 12.00pm (AEST)
Guest Speaker - Naomi Menon, ATAS Compliance Manager

Consumer Law Part 2 is the second webinar of a two-part series covering relevant topics for ATAS members in regard to the Australian Consumer Law (ACL). This webinar will focus on the following topics:

  • The Consumer Guarantees
  • Unfair contract terms

Introduced in 2011, the ACL is a nationwide uniform legislation applicable to all business conducted in Australia.

All ATAS Participants, upon joining and annually in their renewal, agree to abide by the ACL as a condition of their accreditation. A court or tribunal can impose significant fines and damages for breaches of the ACL.

Consumers are educated about their rights and in order to meet your obligations and to be able to respond appropriately to a matter, you need to understand the rights of both parties.

Webinar highlights:

  • The relevant consumer law guarantees for travel agents;
  • Major v Minor faults and why this is important to understand;
  • Understanding claims for compensation;
  • Understanding what is an unfair contract term.

The webinar will provide examples drawn from decisions of tribunals and courts as well those made by the ATAS Compliance Manager in managing consumer complaints against members.

Small Business Factsheet

Consumer Guarantees: A guide for Consumers

Consumer Guarantees: A Guide for Business

Unfair Contract Terms: A guide for small business


Consumer Law Part 1 - Advertising & Social Media

Tuesday 24 April - 12.00pm (AEST)
Guest Speaker - Naomi Menon - ATAS Compliance Manager
 

Consumer Law Part 1 is the first webinar of a two-part series covering relevant topics for ATAS members in regard to the Australian Consumer Law (ACL). The first webinar will focus on the following areas:

  • Misleading and deceptive conduct
  • Advertising 
  • Testimonials 
  • Social media

Introduced in 2011, the ACL is a nationwide uniform legislation applicable to all business conducted in Australia.

All ATAS Participants, upon joining and annually in their renewal, agree to abide by the ACL as a condition of their accreditation. A court or tribunal can impose significant fines and damages also for breaches of the ACL.

Consumers are educated about their rights and in order to meet your obligations and to be able to respond appropriately to a matter, you need to understand the rights of both parties.

Webinar highlights:

  • The test for misleading and deceptive conduct or representations
  • advertising including headline messaging; bait advertising and was/now strike through pricing. 
  • Fake testimonials/reviews 
  • What you need to know about handling negative reviews or comments on social media.

The webinar will provide examples drawn from decisions of tribunals and courts as well those made by the ATAS Compliance Manager in managing consumer complaints against ATAS members.

Pricing Manual for the Travel Industry

Guide: Online Reviews

Advertising & Selling 2017

An Industry Guide to ACL



The Changing Face of Marketing with Bauer Media

Wednesday 21 March - 12.00pm (AEST)
Guest Speaker - Stu Stevens from Bauer Media 

Watch this webinar to hear from Australia's leading multi-platform publisher,  Bauer Media on the changing face of marketing across their global advertising footprint. 

You've probably heard of Bauer's most successful brands including The Australian Women’s Weekly, Woman’s Day, Dolly, NW, TV Week, Harper’s BAZAAR, Cosmopolitan, ELLE, Australian Gourmet Traveller, Australian House & Garden and Wheels to name a few.

Our guest speaker Stu Stevens will delve into how consumers are making their purchase decisions on where and when to travel. He'll discuss how advertising & media in the travel industry is changing, and where it's heading next.

Webinar key highlights:

  • How the shift from PC to Mobile has changed everything, it’s not just an evolution, it’s a revolution.
  • No industry is going to stay the same. Least of all the advertising industry. 
  • What's in-store for the Travel sector? And how do you create customers today?
  • Who can you work with? And how can you be sure where to spend your ad budget?




AFTA Chargeback Payment Partner: Mint Payments Info Session

Get Paid Whenever, Wherever and However the world wants to pay

Wednesday 28 March - 12.00pm (AEST)
Guest Speaker - Adam Jones, Chief Growth Officer

Mint Payments helps companies of all sizes transact in more rewarding ways—whenever, wherever and however the world wants to pay.

With a focus on the Travel Sector, Mint Payments delivers solutions with the ability to capture in-person payments via a mobile device (smart phone or tablet) or online payments (desktop or mobile device) via the internet. This includes integrated payments through travel mid-office systems as well as the facilitation of the AFTA Chargeback Scheme (ACS).

Join our free webinar session to learn how the Mint Payments product suite can help your business:

  • Increase your revenue by accepting more forms of payment across any customer touchpoint
  • Simplify operations with one payment provider for online and in-store transactions
  • Streamline payments with integrated payments via mid-office travel systems
  • Reduce chargeback risk with ACS facilitation

WEBINAR PRESENTATION

Learn more about our guest speaker - Adam Jones

AdaMint Cheif Growth Officer - Adam Jonesm Jones is the Chief Growth Officer for Mint Payments and specialises in generating growth through great customer experience. His background spans payments, e-commerce, retail and digital marketing where he has helped start-ups, medium enterprise and corporates realise their growth potential. Adam is passionate about Mint adding value to their merchants business and delivering the best possible payment experience




The Changing Face of Marketing

Stu Stevens from Bauer Media

Join our webinar to hear from Australia's leading multi-platform publisher, Bauer Media on the changing face of marketing across their global advertising footprint.

You've probably heard of Bauer's most successful brands including The Australian Women’s Weekly, Woman’s Day, Dolly, NW, TV Week, Harper’s BAZAAR, Cosmopolitan, ELLE, Australian Gourmet Traveller, Australian House & Garden and Wheels to name a few.
Our guest speaker Stu Stevens will delve into how consumers are making their purchase decisions on where and when to travel. He'll discuss how advertising & media in the travel industry is changing, and where it's heading next.

Register to attend our webinar to learn how you can adjust your marketing strategy moving forward to capitalise on these global trends.

Webinar key highlights:

  • How the shift from PC to Mobile has changed everything, it’s not just an evolution, it’s a revolution.
  • No industry is going to stay the same. Least of all the advertising industry.
  • What's in-store for the Travel sector? And how do you create customers today?
  • Who can you work with? And how can you be sure where to spend your ad budget?

Download Presentation Slides

Webinar recording coming soon.


Digital Marketing for Travel and Tourism

Zoe Pester, Inbound Specialist - WebSalad

The world of social media can be overwhelming for many small businesses. Finding the time to craft valuable content, schedule posts and create relevant audiences using social media channels can often seem challenging.

Our guest speaker Zoe Pester from WebSalad a leading digital marketing agency, will show you how to position your business with a digital marketing strategy and social media to attract the right audience.

Key Highlights

  • How to identify key personas
  • Creating valuable content
  • Building an owned audience
  • Using created, curated and user-generated content
  • Finding your target audience
  • How to advertising on Social Media
  • Case Study in travel

Presentation slides >

More about our guest speaker Zoe Pester >

Zoe Pester, Inbound SpecialistMeet Zoe Crane from WebSalad

Specialising in Digital Marketing for Travel, Zoe started her career as a travel consultant before moving to a marketing role within the industry.

In her role as Inbound Specialist at Websalad, Zoe creates and implements digital marketing strategies to attract and convert leads by adding value. She has a customer-centric approach to creating craft-driven content for a targeted audience. Working across a variety of channels and formats, Zoe understands the particular needs of the travel industry in the competitive digital marketing sphere.

Websalad is a digital marketing agency that works with businesses of all sizes at any stage of digital marketing, be it launching, moving, expanding or refreshing their online presence. We tailor solutions that are unique to your business, to improve your brand’s presence, drive sales/leads and establish positive growth for your business.

Our Mission is to deliver tailor-made digital marketing solutions that deliver tangible results. While we work across all industries we specialise in digital marketing for the Travel and Tourism with the majority of our staff having many years of experience working in the industry previously. We have a passion and deep understanding of travel and tourism which we combine with our expertise in digital marketing.

Founded in 2005 with the sole intent of helping businesses to fully harness the digital world using the latest online marketing strategies, tools and services, we provide all the ingredients of a thriving digital presence.


AICS & Credit Card Surcharging Update

Learn more about the new AFTA Insolvency Chargeback Scheme (AICS) and will recap the changes to credit card surcharging which comes into effect from 1 September 2017 for all businesses.

Watch the webinar session to stay up-to-date on the latest changes and what this means for your business.

Webinar Summary
Guest Speaker: Dean Long, AFTA National Manager for Strategy and Policy

  • What is AICS and how does it protect your business
  • Who are the AICS Payment Partners
  • How to apply for AICS
  • Cover ‘what’ and ‘how much’ your business can now surcharge

About Our Speaker
Dean is AFTA’s National Manager for Strategy and Policy and leads AFTA engagement on all public policy activities and is the Manager of the AFTA Insolvency Chargeback Scheme (AICS).

With a decade of public policy experience in tourism and travel, Dean has led AFTA’s advocacy program to ensure travel agents were centrally considered by the Reserve Banks of Australia and the Australian Competition and Consumer Commission in developing these new regulations.

WEBINAR RECORDING

Factsheet: How does AICS work?

How to apply for AICS >

Speaker Presentation PDF >



NTIA 2017 Finalist Presentation Tips

This webinar provides information to learn how to properly prepare for the NTIA 2017 Judging Process.

NTIA judge Tim Poulter and AFTA Marketing Manager, Jo Tralaggan will provide finalists with a clear overview of how to appropriately prepare for the judging presentation. The webinar will articulate what is expected of presenters, the judging criteria and what the judges look for when marking finalists.

Presentation notes >



Dubai Expert Online Training Program

Learn about the new and improved version of Dubai Expert: a unique, fun and interactive training tool from Dubai Tourism which will help provide the industry with the expert knowledge and skills to best sell Dubai.


  • Learn about the destination in your own time
  • Develop itineraries for all types of travellers and budgets and test your knowledge with the online game
  • Increase your awareness of the city’s annual events and festivals
  • Enjoy benefits to Dubai Tourism events
  • The new webinar sessions to help you become a Dubai Expert and learn about the destination so that you can be confident in selling the Arabian city to your customers.

WEBINAR RECORDING

 Presentation notes >


Business Strategy Webinar - Planning for Growth

Wednesday 29th March, 12.00 Noon (ADST)
Guest speaker – Tim Poulter

Do you know where your business is heading? Having a clear direction is critical for business success and growth. However, actually mapping out your goals and the road to achieving these can be an overwhelming process.

AFTA recognises this and has partnered with Tim Poulter from Your Way Vision and Business Planning to help you plan for business growth!

This service is available to all AFTA members and ATAS participants and is designed to help you in the creation of both business strategy and planning. It will be delivered through a one-on-one tailored service.

Business planning is for everyone, whether you’re a newly opened travel agency or you’ve been operating for many years.

Join our free webinar to learn more about how your business could benefit from a tailored Business Planning Service and the key features offered in a consultation.

The webinar will answer the key question; why do I need a Business Plan?

  • Provides purpose as to ‘why’ you open your doors each week
  • Sets clear goals for what you want to achieve
  • Sets priorities for the use of limited resources within the business
  • Allows a business to be proactive rather than reactive to industry changes
  • Will help you improve your bottom line
  • Where relevant, it can help prepare an exit strategy when you are thinking about selling the business.

Presentation slides >




2017 Credit Card Surcharging Update

Wednesday 22 February 2017
Webinar Host – Dean Long, AFTA National Manager for Strategy and Policy

In the first 6 months of 2017, banks and other financial institutions who provide businesses merchant terminals will be contacting travel agents about changes to this service.

89% of all customers who use a travel agent in Australia choose to pay using some form of electronic payment such as a credit card and you will need to know what these changes mean to your business.

The changes clearly detail what you can now include in your surcharge rate from 1 September 2017 and will also affect consumer expectations on the amount you charge them for using a credit or debit card.

Stay up-to-date on the latest changes and what this means for you in your business. This webinar will:

  • Detail the roll out plans for major banks and changes to Merchant Service Fees
  • Cover what and for how much your business can now surcharge
  • Explain what you should do next to ensure you are compliant with the new regulations

Click below to watch the webinar recording

Presentation slides >


Staying up-to-date with credit card surcharging

Due to popular demand AFTA will be hosting a second webinar on electronic payments and credit card surcharging.

Wednesday 27 July, 11.00am (AEST)
Webinar Host – Dean Long, AFTA National Manager for Strategy and Policy

Webinar Background:

Have you heard about the recent changes to credit card surcharging?

It's an astonishing figure - 89% of all customers who use a travel agent in Australia choose to pay using some form of electronic payment such as a credit card.

The recent changes announced by the Commonwealth Government will affect consumer expectation on the amount you charge them for using a credit or debit card.

Stay up-to-date on the latest changes and what this means for you in business.

This webinar will:

  • Explore recent changes to credit card surcharging, including changes to merchant rates
  • Cover what and for how much your business can now surcharge
  • Explain what you should do next to ensure you are compliant with the new regulations

Presentation Slides


About Dean Long

Dean is AFTA’s National Manager for Strategy and Policy and leads AFTA engagement on all public policy activities. With a decade of public policy experience in tourism and travel, Dean has led AFTA’s advocacy program to ensure travel agents were centrally considered by the Reserve Bank of Australia and the Australian Competition and Consumer Commission in developing these new regulations.


From Customer to Advocate - the MUST DO digital techniques for travel agents

Wednesday 22 June, 11.00am (AEST)
Guest Speaker – Liz Ward, Managing Director, Digital Coaching International

Is your client at the centre of everything you do? Having a customer-centric approach can add enormous value to your business and differentiate you from competitors.

Join this webinar and learn the fundamentals of engaging with your customers through the entire travel purchase journey.

This webinar will look at practical tips that you must do in the digital space to connect with your customers as they move through the various travel purchase stages from Dreaming to Advocacy.

The webinar session will cover:

  • Explore digital strategies that have the most impact at the different stages of the travel purchase cycle
  • Examine priority search, content marketing and social tactics at each stage to connect with your ideal customer
  • How to turn your customer into a member of your marketing team
  • Check-list of the must dos

PRESENTATION SLIDES

WEBINAR PRESENTATION
More about our guest speaker...

Liz Ward, Managing Director, Digital Coaching InternationalLiz Ward, June AFTA Webinar Presenter

Liz is a committed advocate for innovation and technology and how they can sustain and grow businesses and over her successful career has played a pivotal role in establishing travel destinations in the online market place.

Liz has over 20 years' experience specialising in IT for travel and tourism, industries that she loves. Liz has pioneered many first-time strategic initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years. Liz is a recognised expert in digital strategy for travel and tourism.

Today, Liz is Managing Director of Digital Coaching International – a network of experts who assist businesses through the process of digitising their marketing and operational processes.

Liz and her two business partners are also responsible for the set-up of an innovative online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over five hundred small business operators around Australia and the world to make digital work for them.

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management and holds an Advanced Diploma in Business from University of Southern Queensland.
Liz has been a director on several boards, including Tourism and Events Queensland and presently, Queenslanders Credit Union.



NTIA Finalist Presentation Webinar

Wednesday 5 May, 11.00am (AEST)
Guest Speaker – Bob Lunnon, NTIA Chief Judge
NB: Webinar open to all industry personnel

Join this webinar to learn how to properly prepare for the Judging Process.

Chief Judge Bob Lunnon will provide finalists with a clear overview of how to appropriately prepare for the judging presentation. The webinar will articulate what is expected of presenters, the judging criteria and what the judges look for when marking finalists.

The National Travel Industry Awards is a celebration of industry excellence. Over the past 8 years the event has grown in size and grandeur and this year 1,272 guests will attend the Gala Dinner to recognise the finalists and award winners from 38 award categories.

More on our guest speaker...

NTIA Cheif Judge

Bob has been active in the travel industry for over 50 years, initially starting in 1962 with Qantas Airways in Sydney, which also included postings in New York, London, and Melbourne. In 1972, Bob and six other Qantas staff members started Qantas Holidays, where he remained until 1982, as National Sales Manager.

In 1982, Bob joined Sheraton Hotels and Resorts in Sydney, which in 2000 became part of Starwood Hotels and Resorts, along with other global brands including Westin, Le Meridien, Four Points, W Hotels, St Regis, The Luxury Collection, Aloft, and Element. Prior to his semi-retirement in June 2012, Bob had been over 30 years with Starwood, his last role being Director, Leisure and Luxury Sales, Asia Pacific, based in Sydney. Bob now undertakes consultancy task force, property repositioning and new property opening projects with Starwood in Asia Pacific including Bali in Indonesia, Koh Samui in Thailand, Maldives, India, and other Asia Pacific destinations.



Travel Writing and Photography Tips

Wednesday 23 March, 12.30pm (ADST)
Guest Speaker - Rob McFarland

Whether you're writing a blog post, sending out a newsletter or emailing a customer, your words and images need to inspire. They need to take the reader to the destination, immerse them in the experience and leave them feeling motivated and enthused.

In this seminar award-winning travel writer Rob McFarland will share his top tips for writing inspirational travel copy and taking beautiful photos. A regular contributor to the Sydney Morning Herald, Escape and National Geographic Traveller, Rob has tutored hundreds of aspiring travel writers, many of whom have gone on to be published in newspapers and magazines.

The webinar session will cover:

  • What is good travel writing?
  • The secrets to writing inspirational travel copy
  • How to take great travel photographs

Presentation PDF

AFTA webinar

More on our Guest Speaker

Rob McFarland - Travel Writer

In 2004 Rob McFarland abandoned a sensible career in IT to travel and write. He's now one of Australia’s leading travel writers with six awards including Travel Writer of the Year.

Rob is a member of the Australian Society of Travel Writers and is a regular contributor to the Sydney Morning Herald, Escape, GQ and National Geographic Traveller magazines.

He’s been tutoring aspiring travel writers since 2010, many of whom have gone on to be published in national newspapers and magazines.

While not averse to the charms of a five-star hotel, Rob’s most memorable travel moments have come from more adventurous trips. Highlights include scaling Wayna Picchu, the mist-shrouded mountain behind Machu Picchu and a six-day white-water rafting trip on the Futaleufu River in Patagonia. See www.robmcfarland.org

Rob McFarland
ATAS Business Planning Service

Wednesday 3 February, 12.30pm (ADST)
Guest Speaker – Tim Poulter

Do you know where your business is heading? Having a clear direction is critical for business success and growth. However, actually mapping out your goals and the road to achieving these can be an overwhelming process. AFTA recognises this and has established the ATAS Business Planning Service to help you!

This new service, which is available to all AFTA members and ATAS participants is designed to help you in the creation of both business strategy and planning and will be delivered through a one-on-one tailored service. Business planning is for everyone, whether you’re a newly opened travel agency or you’ve been operating for many years.

Join our free webinar to learn more about how you could benefit from the ATAS Business Planning Service and the key features offered in a consultation.

Why do I need a Business Plan?

  • Provides purpose as to ‘why’ you open your doors each week
  • Sets priorities for the use of limited resources within the business
  • Allows a business to be proactive rather than reactive to industry changes 
  • Where relevant, it paves the way forward when outlining an exit strategy when you are thinking about selling the business.

Presentation slides

 

More on guest speaker Tim Poulter

Tim has extensive experience in the travel industry having been an airline Marketing and Sales Director, General Manager of Countrylink (where he also managed 12 agencies). Tim has tremendous experience in small businesses management having run his own small business, including; founding and managing Integra Tourism Marketing - a destination marketing specialist business, founding and running Cruise Factory - which was the first cruise data base used by all agents in Australia and New Zealand and running Your Workshops the leading on line product and destination training platform.

He is also a judge in the National Tourism Industry Awards and currently consults to many small travel businesses through his business Your Way Vision and Business Planning.


Smartraveller & DFAT advice for Travel Agents

Wednesday 21 October - 11am (ADST)
Jon Philp and Graeme Swift, DFAT

Did you know that more Australian travellers have their passports stolen in Italy than any other country? That more Australians are in hospital in the USA than anywhere else? That Smartraveller is about to launch a new website and Android app? That there will be changes to Australian passport arrangements from 1 January 2016?

The Department of Foreign Affairs and Trade plays a critical role in promoting safe overseas travel, providing passports and emergency consular services, and helping Australians in major overseas crises. Smartraveller provides advice on 171 countries, including through its Facebook and Twitter accounts. DFAT helps around 50,000 Australians each year through its emergency call centre and issues over 8,000 emergency passports.

DFAT senior officers Jon Philp and Graeme Swift will present on these services, helping you to better inform your clients about how to stay safe and where to get help.

Webinar highlights:

  • Preview Smartraveller’s new website and advertising material
  • Understand the travel advice service, including helping your clients get email alerts
  • Learn about our passport service, including processing times and fees
  • Get a sense of what Australia’s embassy network can and can’t do for your clients
  • How DFAT responds in a crisis, like a cyclone or major terrorist attack?
  • Hear about recent trends of Australians getting into trouble overseas

DFAT PowerPoint presentation


About the speakers

Jon Philp

Jon is the First Assistant Secretary of DFAT’s Consular and Crisis Management Division at the Department of Foreign Affairs and Trade. This division looks after the Smartraveller service, consular policy, crisis management, contingency planning for events like the Olympics, as well as all consular cases involving Australians in difficulty overseas. A career foreign service officer, Jon joined DFAT in 1984. In Australia, Jon has most recently led teams in the Parliamentary and Media Branch, Consular Operations Branch, and Diplomatic Security Branch. He has served as Ambassador to Afghanistan and to Turkey and also served in Rangoon and Riyadh.

Graeme Swift

Graeme Swift is the Assistant Secretary of the Client Services Branch of the Australian Passport Office. The Passport Office is a division of the Department of Foreign Affairs and Trade with responsibility for the Government’s passport policy and operations – a business that saw more than 1.8 million passports issued in 2014-15. Graeme has served in consular and management roles in numerous overseas missions, most recently as head of post in Ho Chi Minh City, and consul-general in Jakarta and Tokyo. In Australia, he has headed key corporate areas including budget, human resources and property.



Remaining Relevant with ATAS

Wednesday 23 September - 11am (AEST)
Joanne Tralaggan - AFTA Marketing Manager

On 1 July 2015, the AFTA Travel Accreditation Scheme (ATAS) celebrated its first birthday and some 3,500 travel agent locations around Australia now engaged with AFTA through the scheme. Indeed, ATAS is fast becoming the mark of quality which consumers are actively seeking when booking travel for peace of mind, knowing they are booking through a trusted, reliable and trained travel professional.

This webinar explored just how ATAS stacks up in market. It examines the success of ATAS through the eyes of qualitative research that AFTA undertook on the Australian Traveller and what they value in an accreditation scheme. You will also learn how you can leverage your ATAS accreditation and remain competitive in today’s market place.

Presentation Slides


About Joanne

Joanne has 10 years experience in strategic marketing, corporate re-branding, public relations management and campaign execution across travel & tourism, fast moving consumer goods & retail sectors. As Marketing Manager for AFTA and custodian of brand “ATAS”, Joanne is responsible for the strategic planning and delivery of all marketing and communication activities.


Social Media & Reputation Management

Wednesday 26 August - 11am (AEST)
LJ Loch, Republic Consulting

Social media is an increasingly powerful tool to promote your business, attract customers and monitor your competitors. There’s no question that you need to participate but what are the steps you should take to ensure you engage on social media professionally? What do you do if and when social media goes really wrong whether it’s through your honest mistake or as a result of an online customer complaint?

One of Australia’s leading reputation management specialists, LJ Loch of Republic Consulting provides an information rich, how to overview of how to prepare and refine your rules of social media engagement so that you’re in the best possible position to deal with all scenarios and crises.

The session will cover:
• The common ingredients of social media crises
• What not to do and why
• How to develop your social media strategy
• What to do when it all goes wrong
• 10 golden rules of reputation management

View PDF Presentation >>

About LJ Loch

LJ Loch REPUBLIC consultingLJ Loch is one of Asia-Pacific’s leading reputation management practitioners. As co-founder of REPUBLIC Consulting, she routinely advises high profile brands, organisations and individuals on proactive and reactive brand positioning.

LJ is a social media tragic and champions the use of social media as a powerful engagement and monitoring tool for business. She has been a sports reporter, a political reporter, a Ministerial Adviser, a Corporate Affairs Manager for an ASX Top 50 Company and is a regular media commentator. She holds a BBusComm and a Masters of Commerce (Law).



Workplace Health & Safety Webinar

Wednesday 17 June - 11am (AEST)
Larry Forsyth, Australian Business Consulting & Solutions

Did you know that 150 people were killed in WHS accidents across Australia in 2014? Corporate responsibility has never been more closely scrutinised in terms of safety.

Pre-register for our June webinar with guest speaker Larry Forsyth from Australian Business Consulting & Solutions to learn more on;

  • The recent key changes to WHS laws
  • WHS model harmonisation and what it means for a safe working environment
  • Who is responsible for WHS
  • What locations WHS legislation applies to
  • Ergonomics and the workplace



ATAS Renewals & Travel Insurance Uncovered

Monday 25 May - 11am (EST)

Join our May webinar for a dual session covering the easy ATAS renewal process and uncovering common travel insurance questions with guest speaker Simon Zelas, Head of Strategic Relationships at Cover-More Travel Insurance.

ATAS RENEWALS

An overview of the ATAS online renewal process, which will take you through the simple steps involved in submitting your renewal. Also learn about our current marketing activities and how you can get the most out of your accreditation.

TRAVEL INSURANCE EXPLAINED

Travel agencies are one of the largest segments supplying travel insurance products to Australian travellers. Delivering value in a compact market place is essential to future proof the industry.

In this webinar Simon Zelas, Head of Strategic Relationships at Cover-More Travel Insurance, will share with you:

  • The Travel Insurance trends
  • How this is impacting travellers behaviour
  • The value of comprehensive coverage and medical assistance
  • Pre-existing medical limitations
  • Understanding exclusions and limitations

ATAS Renewals & Travel Insurance Uncovered Presentation




Data Driven Marketing Trends

Thursday 16th April, 11.00am (AEST)
Richard Harris, Commercial Director - ADMA
Data Driven Marketing Trends with ADMA

At no other time in history have we seen such a rapid change in technology and consumer behaviour. The growth of Data Driven Marketing has created tremendous opportunities for businesses of all sizes and from all industries to improve customer experience and improve marketing ROI.

In this webinar Richard Harris, Commercial Director at ADMA (Association for Data Driven Marketing and Advertising), will share with you:

  • The growing trend of data-driven marketing around the world
  • How this has impacted Australian marketers
  • How business owners can take advantage of available technologies
  • Tips on where to start and where to learn more

Learn the facts from the leading industry experts on big data!

PDF Presentation


About Richard Harris

Commercial Director: Association for Data-driven Marketing and Advertising (ADMA)

A seasoned analytics and marketing professional, Richard Harris spent 15 years in the data analytics industry and the last 10 years in marketing services, working for companies such as VEDA and Acxiom Australia.

As ADMA’s Commercial Director, Mr Harris drives value for members through membership programs and partnership initiatives, and delivers against the Association’s agenda in content, creativity, data, technology and customer experience.


How to write Google-friendly travel web pages

Wednesday 18th February, 11.00am (AEDST)
Simon Hillier - Get There Writing
AFTA free webinar with guest speaker Simon Hillier

Following our popular webinar in 2014 on SEO for Small Business, Simon Hillier is back for an in-depth discussion around ‘On-Page SEO’ and to share simple methods on how you can improve your website Google ranking.

When Google ranks your website, it looks at two main areas:

  • On-page SEO (the words and content on your site)
  • Off-page SEO (things such as links to your site, the size and authority of your site, age of your url, technical aspects, PR, social media and more).

Your on-page SEO accounts for around 25% of everything Google considers. So it's very important to get this right, or your off-page SEO won't have as much effect.

Speaker presentation

FREE Travel web writing made easy guide



About Simon Hillier/Get There Writing Services

Simon has been web copywriter, web content consultant and web writing trainer for 17 years. Prior to that, he worked as a travel agent. In the late '90's to early noughties helped launch and worked with e-commerce trailbrazers lastminute.com.au and travel.com.au, where his weekly newsletters were read by almost half a million travel addicts.


In 2005, Simon set up Get There Writing Services, one of Australia’s leading web content writing, consultancy and training business. He has conjured up online words and strategies for:

  • scores of small, medium and global businesses
  • brand names like PayPal, Johnson & Johnson, Stockland, Flight Centre, Telstra Bigpond, Bayer, Cochlear, ING, Jaguar and VW
  • NPOs and charities such as Multiple Sclerosis Australia, The Cancer Council, Garvan Institute, National Breast Cancer Foundation and more.

Simon also runs web writing workshops for private and government clients. And twice a semester he slips on his tweed jacket with elbow patches to teach at Sydney University CCE.

Most importantly, he still has an unhealthy infatuation with travel, and dreams of one day setting up office in a swinging hammock over the sugar white sands of Tulum, Mexico.


How to Blog your way to Business Success!

Wednesday 19th November, 11.00am (AEST)
Featuring guest speakers Prue MacSween  & Trevor Long
Guest speaker Prue MacSween

Did you know that 23% of time spent on the internet is spent on blogs and social networks? Or that 77% of internet users read blogs to find answers to search questions? Needless to say, if your not blogging or using a blogger as part of your marketing strategy it could be holding your business back.

Our November we

2019 NTIA Winners

Congratulations to the 2019 Award Winners. View the full list here >>

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AFTA Webinars

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AFTA Chargeback Scheme

Protect your business from credit and debit card chargebacks with the industry first ACS Scheme.

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