[Thursday 8 November 2018:] Today the Australian Federation of Travel Agents (AFTA) announced a new partnership with The Sydney Morning Herald and The Age Traveller – the essential resource for Australians who love to travel. The publications will become a significant media component of the National Travel Industry Awards program and further expand consumer connections with travel agents.
The partnership was celebrated today at the Champagne Bar in Accor Hotels’ newly established 5-star hotel, The Sofitel Darling Harbour. The event was attended by special VIP guests including AFTA CEO and Board members, The Sydney Morning Herald and The Age senior staff Philippa Walker, Head of Travel; Anthony Dennis, Traveller Editor; Trudi Jenkins, Publishing Director Food and Travel; Michael Grenenger, Group Director Luxury and Lifestyle and 2019 AFTA NTIA Sponsors.
“This partnership will turbocharge the consumer engagement strategy AFTA has embarked upon to raise awareness of ATAS accredited travel agents and will bring the prestigious National Travel Industry Awards into mainstream consumer media. Through this partnership, readers of these Australian publications will be better informed about travel agents and the value of being recognised as the best in the various categories of the industry-led National Travel Industry Awards,” said Jayson Westbury.
“With this outstanding quality partnership, AFTA and the Sydney Morning Herald & The Age Traveller will place the NTIA directly in the eyes of the consumer and we are delighted to be working together in this new partnership,” added Westbury.
“As Australia’s most awarded print and online travel title, Traveller is pleased to support AFTA in this initiative,” said Anthony Dennis, Traveller Editor.
“Traveller's leadership in innovative and award-winning Australian travel journalism across multiple platforms makes it the perfect partner to raise consumer awareness about AFTA and its program. Its reach as an insert in both the Sydney Morning Herald and The Age, and online nationally, means Traveller is the obvious choice as a media partner,” said Anthony Dennis, Traveller Editor.
“We are privileged to partner with AFTA and the 2019 National Travel Industry Awards.
The Sydney Morning Herald and The Age Traveller provide a credible platform for AFTA to engage Australia’s passionate travel consumers,” said Philippa Walker, Head of Travel at Fairfax Media.
“The partnership recognises our deep commitment to the travel industry and we look forward to highlighting the valuable work of AFTA to our audiences,” concluded Walker.