follow us
Planning your next holiday? Find an ATAS accredited agent here » ATAS Logo

Register

If you're a new user and do not yet have a username/login.


Register Now

Participant Zone

Accredited ATAS participants click here for access to the secure business support area.

My AFTA

Returning users log in to commence or access your ATAS application.

My AFTA Login

News Hub

« Back

Crisis Containment & Brand Protection Insurance

When disaster strikes your business, whether it be fire, storm, flood or burglary, your insurance has the role of restoring your business. The traditional concept of insurance is to react to disaster after it has occurred, not while it is actually happening. Until now....

Does your business have brand protection?


As specialists in the travel industry with travel-focused insurance products, Gow-Gates Insurance Brokers has introduced a new concept – Crisis Containment & Brand Protection Insurance. This is an insurance product to assist you as the emergency situation is unfolding – when you need immediate guidance and advice.

What's is this new insurance for?

Many travel companies spend a lot of money, and blood, sweat and tears building up their brand and their reputation over a number of years. This can be damaged almost overnight with today’s current news and social media quick to pounce on any story – sometimes regardless of the facts.

Crisis Containment & Brand Protection Insurance provides a suite of benefits including Kidnap & Ransom cover of $500,000 and $100,000 Crisis Containment & Brand Protection cover while combining this with real-time 24-7 access to speak to an Emergency Crisis Co-ordinator should your business get involved in a situation where your clients get into serious trouble overseas.

Additionally, Crisis Containment & Brand Protection Insurance also provides you with access to speak to professional media experts in relation to crisis events which can drag your business and your brand into a negative media situation.


how can this insurance help my business?

Should an event cause your business to receive negative attention on any media platform, ranging from social media platforms like Facebook and Twitter all the way to national news coverage, this Insurance will allow you to access media advice from a specialist, helping you to respond to blogs/posts/interviews so that your business is spared the extraordinary, potentially bankrupting, brand damage which negative press can cause.

As business owners, you are likely no stranger to the dreaded negative comment on social media, and are aware that in special cases, such negative attention can snowball out of control. Beyond that you have probably heard of many tragedies which have received so much media attention and seen that the business is the last to know all the facts. Take the awful circumstances of the amusement ride disaster which occurred at Dreamworld last year. Despite running the ride through all safety inspection procedures, tragedy still struck which erupted in the media and caused disastrous financial loss and brand damage to Dreamworld right before their peak season. The press became aware of this occurrence before park Director’s.

What does the Crisis Containment & Brand Protection Insurance cover? 

Should a crisis event occur, you are often not given the time to compose an appropriate well-thought-out response. This insurance policy can act to assist you during this crisis so you can avoid brand damage and financial loss, instead of only helping you to recover from it.

Examples of the events included in this coverage are:

  • Sudden death of a passenger
  • Serious injury to a group of your clients
  • Man-made disasters
  • Fraud investigation
  • Kidnap and ransom

Crisis Containment & Brand Protection Insurance can be added onto your insurance portfolio for a very low cost starting from $275 for most travel agents and capped at $500 for travel companies with turnovers in excess of $15m.

Mid-crisis assistance and additional disaster help for your clients overseas is an extremely affordable add-on for your company. If you have specific questions concerning this cover, or wish to add it to your insurance package immediately, please contact Gow-Gates Insurance Brokers on 02 8267 9999 or travel@gowgates.com.au to speak with our specialised Travel Team to arrange cover.

Gow-Gates Insurance Brokers advises that persons should not act on the material contained in this article as the items are of a general nature only and may be misinterpreted. We therefore recommend that advice be sought before acting in these areas.