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Dubai's NEW product offering

Dubai continually evolves and expands its product offering. This month we will highlight two of Dubai’s new cultural and beach front destination products.

NOW open: Al Seef Heritage District

Dubai’s cultural heart meets the city’s modern vision at Al Seef and now open to the public, the new Al Seef development, located near the iconic Dubai Creek, is ready to make its mark on Dubai’s heritage district.

Phase one of the highly-anticipated development has launched with an irresistible combination of Emirati heritage and hospitality, homegrown concepts and world-renowned brands. The best way to take it all in is to embark on a cultural walking tour of the pedestrian-friendly Al Fahidi Historical Neighbourhood, before wandering over to Al Seef and exploring its charming walkways, fully-operational marina, dining boulevard and events plaza on foot.

Newly opened Al Seef Heritage District

Hugging 1.8km of the Dubai Creek’s stately shoreline, near the Al Fahidi Historical Neighbourhood, the 2.5 million square foot development has two sections – a heritage area featuring old architecture, which blends into more contemporary spaces.

Al Seef celebrates Dubai Creek’s beginnings as the famous coastal pearl-diving base, and places a strong emphasis on the region’s proud heritage, in addition to introducing forward-thinking elements that showcase the Creek’s natural beauty.



Paying tribute to this traditional way of life, Al Seef has introduced an open-air floating market and accompanying Creekside pontoons, hosting regional crafts and textiles, Emirati art spaces and pop-ups dedicated to local cuisine.

Add in the Arabian 1950s-style souk (opening in phase two) and the result is a hands-on experience of traditional Emirati customs and an authentic flashback to the lifestyles of past generations.

Interconnected paths lead visitors along the stunning waterway, with options for a casual family meal, romantic dinner or elegant catch-ups all on the menu for visitors. With almost 500 shopping and dining concepts situated throughout the development, there’s something to satisfy every craving.

Al Seef is also home to three new hotels, with a total of 550 rooms and suites. Experience an authentic Arabian stay at the development’s heritage hotel, with a unique perspective into the Creek’s pearling past life. Or enjoy a more modern Dubai and check into either the soon-to-be-revealed trendy and upscale hotel, or the luxury accommodation option.

Open daily from 10am until midnight, Al Seef is easily reachable, with Al Fahidi and BurJuman metro stations catering to the location. In addition, there is underground self-parking, valet parking, yacht mooring, abra and water taxi services.


dubai presents the latest beach front haven : La Mer

Dubai’s newest beachfront address, has transformed the suburban Jumeirah 1 neighbourhood and features wide open spaces with palm tree-lined boulevards, graffiti art murals and laidback beachside charm.

Surrounded by almost 2.5km of relaxing sandy beaches and located near some of the city’s modern landmarks, including Etihad Museum and the Dubai Water Canal, La Mer is set to become a new favourite address to eat, play and unwind.

La Mer spans 13.4 million square feet of existing and reclaimed land and features a harmonious blend of minimalist and contemporary design.

Inspired by the way the sea washes up timber, rusted metal and barrels to the shore, La Mer’s seafresh marine theme is visible at every turn.

Comprising four distinct zones – the beach, a leisure and entertainment hub, North Island, and South Island – La Mer is a beachfront haven for families.

Opening in two phases, visitors can explore 130 stores, restaurants and beach activities at North Island and South Island. Visitors can shop for beach essentials at homegrown boutique ShayMartian and LA-based label Trina Turk, before stopping for a bite to eat. Some favourites dining spots include Motomachi for authentic Japanese cuisine, the barbecued delights at The Backyard and casual Emirati fare at Treej Cafe.

One of the highlights here is Hawa Hawa, an exciting inflatable playground concept. Originating from Japan, it’s the first playground of its kind installed out of East Asia and features a series of dune-shaped peaks for low-impact and high-intensity fun.

Existing beaches have been given a new lease of life and now feature modern showers, free Wi-Fi access, mobile charging points and four children’s playground areas. Families can spend the day just relaxing at La Mer’s cabanas by the beach and taking photos by the colourful boats on the sand.

         La Mer beach frontLa Mer, Dubai's latest beachfront hotspotLa Mer