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Dubai Tourism brings buyers and agents to the region for ATM and mega famJulie King

Family sector set to increase in next two years with launch of theme parks

By Julie King, Director - Asia Pacific, Dubai Tourism

May has been a busy month for Dubai Tourism with two large trade events taking place in Dubai and three TV productions being filmed.

The region’s biggest travel industry expo, Arabian Travel Mart, took place at the start of the month being a key event for both Trade Buyers and Media, with major announcements being made and much business to be done.

This year some of the key news to emerge from the event included details of the developments taking place within Dubai to expand the family product offering over the next two-three years, with perhaps the biggest projects being from Dubai Parks and Resorts and IMG Worlds of Adventure. Combined they will launch four new theme parks, set to open by the end of next year. IMG Worlds of Adventure (in January 2016), Legoland, Bollywood Parks and Motiongate (Q3 2016) will include indoor and outdoor attractions, a hotel and public transport access, creating a year-round theme park hub ideal for families of all ages. Dubai has always been a great destination for families with lots of attractions around the city but next year we will see this moving to a new level.

Straight off the back of the region’s biggest travel industry expo, Arabian Travel Market, which saw 18 Australian hosted buyers attend, we organised our biggest “Ultimate Emirates Dubai Famil, taking over 300 travel agents to Dubai.

After months of planning and meetings with partners, we successfully brought some of Australia’s best agents to Dubai to enjoy 5 days of activities, attractions and challenges. This famil is unique in that every agent has a single room, all in luxury accommodation. It is an experienced-based (not site inspections) famil and we organise an exciting MyDubai Day each year with lots of interactive challenges (using iPads to discover Dubai) with exciting prizes. It gives us great pleasure to see firsthand perceptions of Dubai changing instantly through the explorations and experiences of each agent.

This educational program is diverse enough to target all sectors of the markets, giving agents a taste of how to sell Dubai to families, couples, groups and solo travellers of all ages. With a target to double our visitor arrivals by 2020, we need to remain current and ensure agents are updated on all new products. We have received overwhelming feedback in the last few days on the ultimate famil and we are already planning next year’s event!

More details of Dubai’s new developments and fact sheets will be up on the microsite soon.
  Dubai Tourism Mega Famil