Dubai Tourism has concluded a successful week of events across Australia in collaboration with Emirates and Dubai Industry Suppliers educating over 800 agents, Managing Directors, General Managers and Product Managers in exciting venues.
This initiative, spearheaded by Dubai Tourism, Director - Asia-Pacific, Julie King, brought the destination to the industry with a series of VIP lunches and evening workshops designed to educate agents on the destination, launch Dubai’s newest attractions and address any misconceptions.
The events were all hosted by Celebrity Emcees including Sunrise presenters and correspondents, Matt Tinney, Michelle Tapper and Edwina Bartholomew, Rebecca Maddern from the Footy Show and Kylie Gillies, co-host of The Morning Show who added a new dimension to the “Dubai Story” and using conversation with all partners to talk about all the new experiences within their products and dispel myths.
The Theme of the Roadshow “A New Dubai every time”, highlighted a significant focus on Family, Authentic Cultural Experiences, Gastronomy and Adventure. Not only does the destination have a significant volume of activities to appeal to all segments but it also continually adds new products and attractions, reinventing itself as a destination. Agents can be assured that their clients can have a new holiday experience every time. View the Roadshow event photos here.
The unveiling of IMG, World of Adventures, the largest indoor theme park in the world and Dubai Opera, a 2000 seater Opera House in the shape of an Arabian Dhow which both opened on the 31st August, took place as well as updates on the new Outlet Village providing affordable shopping options (over 100 Italian Discount stores), the largest inflatable water park in the Middle East in the shape of the name Dubai as well as the forthcoming opening of Dubai Parks and Resorts on October 31st (Legoland, BollyWood Parks, Motiongate etc), Dubai Safari Park, Q1 2017, new Museums, Hotels and Resorts, including many mid-range hotels and lots more.
The next twelve months will see an exciting transformation of the city as an extended stopover as well as an end-point destination.”
By 2018, Dubai Parks and Resorts announced it is set to overtake some of the largest theme park destinations in the world with the addition of Six Flags to its Portfolio.
The evening events were all Arabian themed with Henna Artists, Arabian Hosts, Photobooths, Music as well as many exciting prizes.
Dubai suppliers included Emirates; Jumeirah Hotels & Resorts, The Address Hotels & Resorts; Kerzner; Hilton Hotels, Movenpick Hotels, Al Maha Desert Resort & Spa, Arabian Adventures; Seawings; Desert Adventures; MSC Cruises; Arabian Explorers and the new attraction, Dubai Parks & Resorts.