APT joins as GOLD NTIA Sponsor for the People’s Choice Retail Travel Agency of the Year award and Prize Partner for the Consumer Campaign.
AFTA partners with Australian Traveller Media to deliver the 2017 People’s Choice ATAS Retail Travel Agency of the Year Campaign.
Spotlight on ATAS accredited travel agencies for the second year as consumers are encouraged to vote for their favourite travel agency in return for an APT Mekong River Cruise valued at over $7,000.
[29 March 2017:] Next week, Thursday 6 April 2017, AFTA will launch the 2017 People's Choice ATAS Retail Travel Agency of the Year campaign.
The campaign, now in its second year is aimed directly at promoting bricks and mortar suburban ATAS travel agencies and AFTA believes that the momentum generated from the 2016 program will garner even more participation this year. ATAS accredited businesses wanting to reach and engage with their travel clients in a new and inspiring way are encouraged to participate.
The objectives of the People’s Choice initiative are twofold. Firstly, the aim is to raise the awareness of ATAS accredited travel agents by delivering a compelling campaign and prize which encourages maximum consumer participation and simultaneously spreads the reach of the ATAS brand.
Secondly, by linking the campaign to the ATAS Retail Travel Agency of the Year award, AFTA can celebrate and recognise an ATAS travel agency that does an exceptional job at embracing and proactively promoting the ATAS brand.
AFTA welcomes APT as both Campaign Prize Partner and Gold NTIA Sponsor for the category, People’s choice ATAS retail Travel Agency of the Year.
“AFTA is thrilled to have APT join NTIA as a Gold Sponsor and we really appreciate the tremendous support they are providing to deliver the prize for consumers to get involved in the ATAS Retail Travel Agency of the year process” said Jayson Westbury, AFTA Chief Executive.
APT Executive General Manager Global Marketing and Sales Debra Fox says the sponsorship reflects APT’s appreciation of the role bricks and motor agencies play in the travel industry.
“We think that consumers will agree that a great travel agency is the first step toward a great travel experience. Their passion, dedication and willingness to go the extra mile for their clients drives the industry, and excellence in these areas deserves to be recognised,” said Fox.
The competition mechanics will be delivered through Australia’s best-selling travel magazine publishers, International Traveller Magazine & Australian Traveller Magazine and their websites which receive 1.5 million consumer visits per annum.
The ATAS travel agency with the most consumer votes in each state will be a Finalist and the winner will be the finalist that receives the most votes. The winning travel agency will be presented with the prestigious People’s Choice: ATAS Retail Travel Agency of the Year Award at the National Travel Industry Awards on Saturday 22 July 2017, the industry’s night of nights.
AFTA has developed promotional banners that travel agents can use to promote themselves to consumers and rally votes. Details on how to access these assets will be provided closer to the campaign launch.
Competition Overview: Have your clients vote for you as their favourite ATAS travel agency and they will go in the draw to win an 8-Day Vietnam and Cambodia Mekong River Cruise VALUED AT over $7,000 thanks to APT.
The 2016 People’s Choice Finalists were;
MEDIA CONTACT: Joanne Tralaggan, firstname.lastname@example.org, 02 9287 9900