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MEDIA RELEASE: #RIPtheSticker – ATAS Accredited agents in Tasmania on show

  • Strategic partnership with Tasmanian Government to showcase ATAS Accredited agents
  • TV, Radio, Print and Online campaign to commence Sunday 4 September
  • #RIPtheSticker competition to promote signage spring clean
  • Consumer campaign to promote Tasmanian travel agents commitment to Australian Consumer law protections

#RIPtheSticker Tasmania Campaign

[19 August 2016] A major consumer campaign is about to showcase ATAS accredited agents in Tasmania thanks to the Tasmanian Government and AFTA says it’s time to make sure all in-store signage is up to date.

As part of the signage spring clean, AFTA is running a #RIPtheSticker competition to go into the draw for a $5,000 Trafalgar cooperative marketing voucher for the best social media post showing removal of the old TCF stickers.

“AFTA is proud to have secured a significant partnership with the Tasmanian Government to run a major consumer campaign promoting the advantages of booking with an ATAS accredited travel agency but before the campaign kicks off on Sunday September 4, we need all agents to update in-store and online signage so that they get the full benefit of this initiative,” AFTA CEO Jayson Westbury said.

“This is a fantastic opportunity for our Tasmanian agencies to reinforce with consumers the peace of mind that comes with choosing an ATAS accredited agency and our #RIPtheSticker competition is a call to action to make sure we’re all ready to make the most of this campaign. Proudly supporting the campaign, Trafalgar are offering one lucky winner a $5,000 Trafalgar cooperative marketing voucher to help you boost sales. So start ripping off those old stickers and sharing via #RIPtheSticker on Twitter.”

AFTA is partnering with the Tasmanian Government to launch the major consumer campaign promoting the advantages of booking with an ATAS accredited travel agency. The campaign embraces TV, radio, print and online and will run throughout September and October.

The Minister responsible for Consumer Affairs, the Hon. Guy Barnett MP launched the initiative in Hobart today, saying the choice of an ATAS accredited travel agent equals peace of mind.

“This is an exciting campaign which will showcase Tasmania’s ATAS accredited travel agents and the importance of looking for ATAS accreditation,” Minister Barnett said.

“We want consumers to know that by choosing an ATAS accredited travel agent, they receive the highest-quality advice and expertise from travel industry professionals, with access to the best suppliers and offers in Australia and around the world.”

“We are very pleased to be partnering with AFTA to support and promote this important consumer affairs initiative.” said Minister Barnett.

Download #RIPtheSticker Logos >

~ ENDS ~

Notes to Editors:

MEDIA CONTACT: LJ LOCH 0439 633 429

The Australian Federation of Travel Agents (AFTA) is the peak body in Australia representing the retail travel industry. Founded in 1957, AFTA represents the majority of travel agents in Australia and includes all of the major travel agency groups.

AFTA’s role is to uphold the interests of members in matters relating to the operation of all travel agencies in Australia. In broad terms these issues are ones that are not addressed by agent chain or corporate entities on behalf of their members, and are ones that involve the industry as a whole.

ATAS TRAVEL ACCREDITED: The AFTA Travel Accreditation Scheme (ATAS) is an industry accreditation scheme that sets the benchmark of quality for the travel industry.

AFTA is committed, through ATAS, to elevating travel industry standards in Australia by driving increased and continued participation by travel intermediaries in ATAS and raising consumer awareness of the benefits of booking travel through an ATAS accredited agent.

The accreditation scheme is open to all travel intermediaries (those that buy and sell travel).