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Destination Partner

An ongoing industry partnership between AFTA & Dubai TourismDestination Partner Dubai Tourism

Nestled in the Arabian Gulf, Dubai is a city that has transformed from a village in the desert to the cosmopolitan metropolis it is today. While it might be known for its luxury restaurants and opulent hotels, this is not just what Dubai is about – it is a city rich in culture, a city that evolves year on year, it is an extraordinary city with so much to see and do, that it is an ideal stopover or holiday destination for Australians, whatever the budget!

Whether it’s a 48-hour mini-break en-route to Europe, or an extended destination stay on the way to or from another destination there is something for everyone and every budget, and year-on-year Dubai has new attractions and hotels, offering visitors something different every time they visit.

Dubai is a city that offers world-class shopping, dining and entertainment attractions, beautiful beaches, mysterious deserts and culturally-rich heritage sites –a must-see holiday destination, with something for everyone. From shopping enthusiasts and adventure-seekers to foodies and families, this bustling city has an eclectic mix of activities and places to suit all tastes.

As AFTA’s destination partner, we will provide you with ideas for itineraries, guides to Dubai, contacts, essential tips, the latest destination news and details on how to enroll to become a Dubai Expert.

Dubai: Know before you go >>

Latest Events & Attractions in Dubai? >>

Explore what to do in Dubai >>

Dubai News >>

Dubai Expert Program >>

Become a Dubai Expert

Agents can register online for the new and improved version of Dubai Expert: a unique, fun and interactive training tool from Dubai Tourism which will help provide the industry with the expert knowledge and skills to best sell Dubai.

Play the Dubai Expert program

How does Dubai Expert work?
Dubai Expert is a unique, fun and interactive training game designed to help you practice your expert knowledge and skills so you can best sell Dubai.

Playing Dubai Expert will improve your knowledge of the emirate by helping you to learn about all the key attractions and build ‘must-do’ itineraries for visitors. By playing the turn-based card game you’ll learn more about the different types of visitors who come here, why they visit and how to match them to the most suitable attractions.

You’ll also increase your awareness of Dubai’s calendar of exciting annual events and festivals, plus enjoy benefits such as invitations to Dubai tourism events in your region. The game also includes 25 videos, each one offering valuable information and insights about key attractions, areas and activities.

You’ll gain credibility too, once you’ve earned your Dubai Expert certificate and are allowed to use the Dubai Expert logo.
To become a Dubai Expert, you need to get a perfect result in a minimum of 20 missions and view all 25 videos embedded in the game.

To become a Dubai Expert Plus, you need to get a perfect result in a minimum of 30 missions and view all 25 videos embedded in the game, plus answer all 55 timed questions correctly and build 129 attractions in the 3D map.

Once you’ve earned your expert status, you’ll have to come back to the game every two years to complete 20 missions.


Why should you become a Dubai expert?

The new training tool will help you: 

  • Improve your knowledge of Dubai by learning about all the key attractions to enable you to build some great ‘must-do’ itineraries
  • Learn more about the various types of visitors and their motivations to visit Dubai
  • Increase your awareness about Dubai’s exciting annual events and festivals
  • Enjoy benefits like invitations to Dubai Tourism events
  • Gain credibility with a Dubai Expert certificate and use of the Dubai Expert logo
Dubai Expert Program

Download quick guides

The Girls Guide to Dubai

Flavours of Dubai

Dubai Fact Sheets

Not sure about Dubai? Here are some useful fact sheets on why you should be recommending Dubai as a family friendly, affordable and safe destination for your clients next holiday!


Adventure in Dubai >                         Culture in Dubai >

Family in Dubai >                               Shopping in Dubai >

What to do in Dubai?         

Not sure where to start when planning a trip to Dubai? Let's explore what Dubai can offer for your next getaway. With ideas for everything from 24hours to 7 days, here's a snapshot of your next adventure awaiting.

Explore Dubai > 


Connect With Dubai Tourism

    Dubai FB Page           Dubai Instagram Account          Dubai Twitter Handle

    @VisitDubai.AU                 @visitdubai_AU