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The Advertising Guidelines for ATAS Participants provides guidance and clarification as to the obligations that the ATAS Charter and the ATAS Code of Conduct places on ATAS Accredited entities in relation to advertising.

The Guidelines are effective 3rd February 2020, however a 3-month amnesty period has been provided for ATAS Accredited businesses to comply (ie. 3rd May 2020).

The Guidelines have been approved by the AFTA Board as an ‘Additional Condition’ pursuant to cl 2.5(m) of the ATAS Charter and as such compliance with this guide forms part of the eligibility criteria for ATAS Accreditation.

The Guidelines are not complete in detailing all of the obligations under the Australian Consumer Law but seeks to highlight common issues in the travel industry. Where applicable, it builds on and clarifies issues specifically related to the travel industry and the requirement set by AFTA for ATAS accreditation.

Download the Advertising Guidelines >

Want to learn more?

AFTA is running two webinars, one in February and one in March. This webinar will cover the Guidelines and what you need to know to ensure your business is compliant.

Specifically, the webinar will cover:

  • Advertising according to the Australian Consumer Law and the ACCC
  • Additional clarifications set by the Guidelines
  • Use of ‘typically’ and ‘valued up to’
  • Headline pricing – mandatory inclusions
  • What you are required to do
  • Recent action by the ACCC in advertising

Register for a Webinar by clicking the link below:

  1. March Webinar: Wednesday 18 Mar 2020, 12:00 PM - 1:00 PM AEDT

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