AFTA is committed to championing ATAS accredited travel agents so that Australian consumers always book travel through experienced and legitimate travel professionals - that's you!
We have partnered with Val Morgan Cinema Network to deliver discounted cinema advertising, up to 70% off standard rates, exclusively for our ATAS participants.
The cinema package includes your choice out of three different versions of our 30-sec ATAS advertisement plus an additional 5-sec customised end-frame with a voice-over tailored for your store.
The end-frame will include your company logo, tag line and contact details or a special tactical offer as a consumer call to action.
There are over 2,000 participating Val Morgan cinema locations across Australia.
The ATAS cinema campaign will air over the 2019 Dec/Jan school holiday period.
All advertising packages include;
Option #1 - REGIONAL LOCATION
$2450 EX GST - 15,000 guaranteed views
For regional based cinema locations.
Option #2 - METRO LOCATION
$3535 EX GST - 25,000 guaranteed views
For all metro based cinema locations.
*All bookings are subject to Val Morgan availability
To request a personalised proposal or make a booking, simple complete the booking form below.
Booking Deadline: Friday 18 October
Artwork due to AFTA: Monday 21 October
Preview for approval: Friday 8 November
Final file sent to Val Morgan: Friday 22 November
Campaign Commence: Thursday 19 December
*Packages can be customised to increase cinema locations or audience numbers.
*Guaranteed views based on audience numbers of 14+ ages
*All campaigns will be shown across a movie mix selection at Val Morgan's discretion
ATAS Cinema Creative #2 - Family
ATAS Cinema Creative #3 - Animated
Limited packages are available and are on a first-come, first-serve basis.
To request a cinema package for your location simply complete the booking form below and email to Belinda@afta.com.au.
Q) How long will my advert run for?
The Campaign period will run over a four-week period to reach the guaranteed audience. If the audience numbers have not been reached, the campaign will be extended.
Q) How many times will my advert been shown?
The ATAS Cinema campaign is based on total audience views rather than the number of times screened. We do not have a breakdown of that specific data.
Q) Can I select the movies my advert is shown in?
No, the movie mix will determine the selection of movies that your advert is paired with. This is managed by the local cinema owner.
Q) Will other ATAS agencies be shown in my cinema location?
No, only one ATAS participant can select a desired cinema location in the Val Morgan locations as part of the Val Morgan pre-roll.
Q) Can I split payment of the campaign invoice?
AFTA are flexible and we can negotiate a payment plan to work with your situation.