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ATAS Cinema Advertising | Australian Federation of Travel Agents
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ATAS Cinema Opportunity

AFTA is committed to championing ATAS accredited travel agents so that Australian consumers always book travel through experienced and legitimate travel professionals - that's you!

We have partnered with Val Morgan Cinema Network to deliver discounted cinema advertising, up to 70% off standard rates, exclusively for our ATAS participants.

The cinema package includes your choice out of three different versions of our 30-sec ATAS advertisement plus an additional 5-sec customised end-frame with a voice-over tailored for your store.

The end-frame will include your company logo, tag line and contact details or a special tactical offer as a consumer call to action. 

There are over 2,000 participating Val Morgan cinema locations across Australia.

View ATAS cinema example here >


The ATAS cinema campaign will air over the 2019 Dec/Jan school holiday period.

All advertising packages include;

  • Dedicated AFTA account manager to coordinate your cinema package
  • 35-second high quality cinema production
  • MP4 copy of the advert 
  • Advertisement in 1 x Val Morgan cinema location
  • A selection of three different ATAS cinema advertisements to pair your customised end-frame in your cinema location
  • Guaranteed views are based on your cinema location
  • Campaign Period: Thursday 19 Dec - Thurs 16 Jan (4-weeks)


$2450 EX GST - 15,000 guaranteed views 

For regional based cinema locations.


$3535 EX GST - 25,000 guaranteed views

For all metro based cinema locations.

*All bookings are subject to Val Morgan availability


To request a personalised proposal or make a booking, simple complete the booking form below.


Booking Deadline:             Friday 18 October

Artwork due to AFTA:       Monday 21 October

Preview for approval:      Friday 8 November

Final file sent to Val Morgan:      Friday 22 November

Campaign Commence:      Thursday 19 December

*Packages can be customised to increase cinema locations or audience numbers.
*Guaranteed views based on audience numbers of 14+ ages
*All campaigns will be shown across a movie mix selection at Val Morgan's discretion

What will my advertisement look like?

Simply choose one of the three ATAS cinema adverts below to pair your customised end-frame with for your campaign.

ATAS Cinema Creative #1 - Couple
(italktravel & Cruise example)

ATAS Cinema Creative #2 - Family

ATAS Cinema Creative #3 - Animated

(Discover Travel & Cruise)

Movie titles in your cinema package

We have timed the campaign to fall during the Dec/Jan blockbuster movie season. Here's a look at some of the releases;

  • Star Wars Episode IX
  • Frozen 2
  • Doctor Dolittle Voyage
  • Bad Boys III
  • Jumanji - The Next Level
  • Farmageddon

How to Book?

Limited packages are available and are on a first-come, first-serve basis.


To request a cinema package for your location simply complete the booking form below and email to


Common Questions

Q) How long will my advert run for?
The Campaign period will run over a four-week period to reach the guaranteed audience. If the audience numbers have not been reached, the campaign will be extended.

Q) How many times will my advert been shown?
The ATAS Cinema campaign is based on total audience views rather than the number of times screened. We do not have a breakdown of that specific data.

Q) Can I select the movies my advert is shown in?
No, the movie mix will determine the selection of movies that your advert is paired with. This is managed by the local cinema owner.

Q) Will other ATAS agencies be shown in my cinema location?
No, only one ATAS participant can select a desired cinema location in the Val Morgan locations as part of the Val Morgan pre-roll.

Q) Can I split payment of the campaign invoice?
AFTA are flexible and we can negotiate a payment plan to work with your situation.

Are you a consumer?

Click here to visit the consumer website ATAS >



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