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Webinar series for Travel Agents


Travel agents can access specifically tailored webinar, brought to you by AFTA and Google, to uncover and better understand how to leverage your business online strategy using Google tools and resources.

The webinars will be strictly limited in capacity however each session will be recorded and available to view the day following (posted below) if you are unable to attend.

Webinar #1 - Winning Micro-Moments

30-minute snapshot 
Speaker: Jacki Wong, Team Lead (Business Acquisition)

Consumer behaviour has changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. Understand these moments and what it means for your businesses on the following;

Webinar #2 - Optimising Presence and Business

1 hr session

As the market becomes more global, margins have become razor thin. If you are looking to improve your business internally(doing more with less), this is the session for you! Learn about different productivity tools such as drive, docs, calendar etc...along with tips on Google My Business and SEO.

Key highlights;

  • Productivity tools from Google
  • Optimizing online presence through Google My Business
  • Best practices for your website

Click below for some useful references discussed; 

How Search Works >

Google Webmasters >

Presentation Slides >

Webinar #3 - Understanding Travel Industry & Trends

Australian’s don’t just “go online” they “live online”.

87% of travellers use the internet to plan their travel. In fact 52% of consumers are less likely to engage with a company if that company has no mobile website. This is because consumers expect a seamless experience no matter what the divide or where they are. They demand information instantly to make informed travel plans. This creates tremendous opportunity for businesses to connect with consumers. It also highlights the importance of businesses being online. It is therefore imperative that travel agents are online connecting with consumers when and where they are researching their travel. AFTA is very active online, educating consumers that they should always book travel with an industry accredited ATAS travel agency.

Watch the webinar and learn all about travel industry and online trends.


Webinar #4 - How to Show your Ads on Google?

There are over 1 billion searches on Google every day and YouTube is where the world goes to watch videos. Understand how to leverage these platforms to build your brand.

Key highlights;

  • Introduction to Google AdWords
  • Performance solutions: Search, Shopping, Remarketing
  • Branding solutions: YouTube, Display

Webinar #5 - Understanding Metrics that Matter

Interested to know what are the different success metrics on Google Ad platforms and also want to hear some amazing success stories of other advertisers?

Key highlights;

Are you a consumer?

Click here to visit the consumer website ATAS >



Ongoing support into 2022 is desperately needed.


NTIA Tickets on Sale

Find out more about the National Travel Industry Awards (NTIA) in 2022.