Travel agents can access specifically tailored webinar, brought to you by AFTA and Google, to uncover and better understand how to leverage your business online strategy using Google tools and resources.
The webinars will be strictly limited in capacity however each session will be recorded and available to view the day following (posted below) if you are unable to attend.
7 September, 11.30am (AEST)
Speaker: Jacki Wong, Team Lead (Business Acquisition)
Consumer behaviour has changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. Understand these moments and what it means for your businesses on the following;
Online behaviours and the path to purchase
Video 2: “Dee’s Time for Holiday Moment"
Wednesday 19 October, 12pm (ADST)
1 hr session
As the market becomes more global, margins have become razor thin. If you are looking to improve your business internally(doing more with less), this is the session for you! Learn about different productivity tools such as drive, docs, calendar etc...along with tips on Google My Business and SEO.
Presentation Information & Useful Links
Sunny Lo, Google Cloud Program Manager
Aaseesh Marina, Search Quality Expert
Click below for some useful references discussed;
Wednesday 26 October, 12pm (ADST)
Australian’s don’t just “go online” they “live online”.
87% of travellers use the internet to plan their travel. In fact 52% of consumers are less likely to engage with a company if that company has no mobile website. This is because consumers expect a seamless experience no matter what the divide or where they are. They demand information instantly to make informed travel plans. This creates tremendous opportunity for businesses to connect with consumers. It also highlights the importance of businesses being online. It is therefore imperative that travel agents are online connecting with consumers when and where they are researching their travel. AFTA is very active online, educating consumers that they should always book travel with an industry accredited ATAS travel agency.
Watch the webinar and learn all about travel industry and online trends.
According to Booking.com, 1 in 2 traveler journeys starts on mobile.
Chief Marketing Officer Pepijn Rijvers talks about how Booking.com addresses the new consumer behaviors that are driven by mobile. Take a quick look at this case study >
Tuesday 8 November, 12pm (ADST)
There are over 1 billion searches on Google every day and YouTube is where the world goes to watch videos. Understand how to leverage these platforms to build your brand.
Wednesday 23 November, 12pm (ADST)
Interested to know what are the different success metrics on Google Ad platforms and also want to hear some amazing success stories of other advertisers?