follow us
Planning your next holiday? Find an ATAS accredited agent here » ATAS Logo

Register

If you're a new user and do not yet have a username/login.


Register Now

Participant Zone

Accredited ATAS participants click here for access to the secure business support area.

My AFTA

Returning users log in to commence or access your ATAS application.

My AFTA Login

TWINLIFE MARKETING:

WORKSHOP SERIES

Overview
AFTA in partnership with Twinlife Marketing, is pleased to deliver an exclusive workshop series: Strategy, Digital and Brand.

These hands-on workshops are designed to give you direction, focus and practical tools to implement now to re-build and grow your business & brand post COVID-19.

Contact the Presenter Sonja > sonja@twinlifemarketing.com.au

Workshop 1: Strategies to implement now to bounce back stronger & faster.

This hands-on workshop gives business owners and senior business leaders practical strategies to create the best possible future for their travel and tourism business.

In this webinar Sonja shares insights and research with you about what winning companies did differently during previous recessions and how they benefited and enhanced their market position.

Sonja provides an overview of the macro-economic, customer and human behaviour changes that are driven by the COVID-19 pandemic and how they impact your business.

She also guides you through a 5-step framework that helps you focus on asking the right questions, making the right decisions and taking the right actions now on a daily basis to move forward and bounce back stronger and faster.

Walk away with practical take-aways that you can implement straight away. You’ll also receive a worksheet to activate your learnings during and after the webinar.

Topics covered include:

  • What do winning companies do differently during a crisis and how do they benefit from this?
  • What are the macro-economic and human behaviour changes that will have an effect on your travel business now and in the future?
  • What are the 5 steps to take now to create the best possible future?
  • How to uncover opportunities that will help you drive your strategic direction towards growing and thriving?

TWINLIFE MARKETING: STRATEGY WORKSHEET >



Workshop 2: How to take advantage of digital tools & social media during COVID-19 and beyond.

The purpose of this workshop is to help travel and tourism business owners and marketing staff understand how to benefit most from the digital and social media landscape without burning through time and money.

Sonja shares a logical step by step digital marketing strategy process with you that you can integrate with confidence into your travel & tourism business today, tomorrow and further into the future.

Topics covered include:

  • What does the digital landscape look like and how to avoid falling into any digital marketing pitfalls?
  • How to integrate a digital strategy into your 'traditional' travel & tourism business?
  • What are the key components of a successful digital marketing strategy?
  • What digital and social media channels and activities to focus on in what order and why?
  • What outcomes to expect and how to ensure continuous results, without burning through time and money?




Workshop 3: How to stay relevant and stand out in a crowded market during and after COVID-19.

This engaging workshop gives travel & tourism business owners and senior leaders insights into how to stay relevant & connected and set themselves apart in a crowded market during and after this pandemic.

Sonja gives you a holistic overview of all the elements that make up your brand experience and will show you how to strengthen these elements to create more loyal customer relationships and a standout reputation in the market.

Sonja shares practical examples with you that will illustrate what works and what doesn't and why. You'll be able to recognise where your gaps and areas for improvements are.

Whether you are an independent business or part of a larger travel group, there is relevant practical take-aways that you'll be able to implement in your business straight away.

Topics covered include:

  • What makes your business unique and how to use this to your advantage?
  • How to be and stay relevant to your ideal customers?
  • Why everyone in your business is a brand champion and how to benefit from this?
  • How a clear and easy to understand message & value proposition helps your business stand out in a crowded market space?
  • How to build ongoing loyalty and trust with your audience?

TWINLIFE MARKETING: BRAND WORKSHEET >

12 BRAND ARCHETYPES WORKSHEET


About the presenter

SonjaSonja van den Bosch is the founder & MD of Twinlife Marketing. She has worked in business & marketing leadership roles in Europe, North America, Asia & Australia in a wide variety of industries including travel.

Sonja has always generated new opportunities and achieved sustainable results, when others thought it wasn't possible. She has helped companies and brands become market leaders and has activated global expansion, always ensuring that team members grow and enjoy the journey while driving business outcomes and creating lasting value.

Sonja has recently been appointed as advisory board member for LUXPERIA DMC COLLECTIVE, based in Ho Chi Minh City, to help roll out their innovative travel collective business model globally.

About Twinlife Marketing
Twinlife Marketing is a truly unique strategic leadership & marketing company, that helps businesses & brands grow and create a strong market position.

The Twinlife team leads and guides clients on their business strategy and marketing journey – from strategy development to execution guidance to staff empowerment, uplifting both the business & the people.

Twinlife Marketing





National Mobilisation Program

AFTA has lodged its 2020-21 Pre-Budget Submission with Treasury, calling for a Sector Specific Support Package and now we need your help!

>

Mind Resilient Program

Join the 4-week challenge and enhance your resilience to stress and improve the way that you deal with challenges that life throws at you. Learn more >

>

AFTA Micro Credentials Program

AFTA is offering all members access to short, sharp, high impact courses called micro credentials. Learn more >

>