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AFTA CEO Update - Christmas is around the corner

In the words of Johnny Mathis - “It’s beginning to look a lot like Christmas, everywhere you go. Take a look in the five and 10 glistening once again, with candy canes and silver lanes aglow. It’s beginning to look a lot like Christmas, toys in every store, but the prettiest sight to see, is the holly that will be on your own front door.”

Christmas is well and truly upon us and I think that you don’t need to walk very far unless you are in the outback and even then probably, you will find the country is awash with Christmas. That’s of course as we all suddenly get over what has now become a transfer of tradition from America with the Black Friday Sales. I mean what is that all about? I have never got so many emails with reference to Black Friday Sales like I did this year and for all accounts I feel that this new “holiday” phenomenon is another reason to have a retail sale and it is going to stick.

It seems that even the travel industry has gotten swept up in the concept. Did the President send a tweet? In any event sales, Christmas, school holidays that have started or are about to start are all upon us as we swing into the final few weeks of the year. It’s a nice time of year and should be a terrific time of year for everyone and I am sure many of the readers of Travel Daily, like me will have a penchant to attend many Christmas parties and gatherings over the next few weeks, which is also bound to include the “office” Christmas party.

A few tips for a successful future at the office Christmas party. 

  1. One too many – best to insert a glass of water for every three drinks.
  2. Social media ban – never good to whip out the phone and post your boss dancing on the table.
  3. Turn up – always turn up for work the next day.

I am sure everyone has their own survival tips for the crazy silly season and no doubt will implement those plans over the next few weeks. The key of course is for everyone to have safe, fun and engaged Christmas. This year has definitely presented the travel industry with many challenges and so perhaps if we can, a nice Christmas is what we should all be wishing for. Enjoy the festive season, and I look forward to seeing many from across the wonderful travel industry in the lead up to the end of the year.

Merry Christmas.