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Travel Daily Exclusive - Tuesday 16 October 2018

THIS coming weekend will be a threshold weekend for Australian politics as a by-election in the NSW seat of Wentworth (the seat of former Prime Minister Malcolm Turnbull) will take place with a field of some 16

For the people of Wentworth, a very big decision will need to be made, as whoever wins the seat, if not the Liberal candidate, may have control of the country in the palm of their hand. The reason for this is that the
Morrison Government has only a one seat majority and if the seat of Wentworth falls, then the person who wins will have to decide if they will support Prime Minister Morrison to continue or whatever possibilities may follow.

The seat of Wentworth has been held by the Liberal Party since the very first division of federal seats in 1900 and is one of the only remaining original seats from that division all those years ago when Australia federated. So history could be made on the weekend if the Liberals don’t win.

AFTA will be in Canberra this week speaking with the Government and Opposition about a range of subjects that may impact upon the travel and tourism industry and while the Morrison Government has delivered a new Minister for Trade, Tourism & Investment, Simon Birmingham, we continue to work with both sides of the house also engaging with the Shadow Minister for Tourism Anthony Albanese MP.

So some interesting and interactive times ahead with Canberra and as I always say, there is just never really a dull moment in Australian politics. On matters closer to home, I am really pleased that we will
be showcasing the new four-week ATAS national television campaign reaching 1.97 million Australians later next week.

The campaign features a brand new commercial which was developed off the back of consumer research conducted in April this year. The commercial talks to the benefits of using a travel agent and reminding consumers that they can rely on agents to advise, book and manage their travel.

This will be shown in a sneak peek in Canberra this week with the full release being made next week. The commercial will be shown across the Seven and Ten networks. To take a look at the TVC, CLICK HERE.

AFTA has introduced a new tagline with this commercial which is: Travel Agents, Experience you can trust.

As a loyal Travel Daily reader, I hope you enjoy it!