Firstly, AFTA would like to wish our friends at Travel Daily a Happy 26th Birthday. Bruce and Jenny Piper and the entire team have worked tirelessly over the years in service of our industry – reporting with honesty and integrity the ‘days of our lives’.
Talking of celebrations, in a pre-COVID-19 world, the Australian travel industry would be preparing to celebrate the 13th AFTA National Travel Industry Awards (NTIA) next Saturday night.
As a member of the industry, you would know that the National Travel Industry Awards are the annual hallmark event which celebrates and rewards excellence in our broad and diverse travel industry. However, if the challenges we’ve faced as a collective over the last 6 months is anything to go by, our industry does not need champagne and fine food to demonstrate just how passionate and unified we are. The events of this year have highlighted the quality and resilience of our industry.
For the months ahead we will need to continue to wear our armour of strength and look upon challenges as opportunities for transformation and growth.
It is disappointing that the Victorian – New South Wales border has been forced to close however we acknowledge the difficult role that the Government and Health Authorities have in protecting lives and containing the spread, whilst also re-booting the economy in a sensible way. This is a delicate balance and AFTA would like to assure members that we are continuing to work collaboratively with Government at a Federal, State and Territory level to constructively navigate these challenges.
A quote I look upon fondly in times of difficulty is this: My therapist set half a glass of water in front of me. He asked if it was an optimist or a pessimist. So, I drank the water and told him I was a problem solver.
Let’s be problem solvers.
Whilst Victoria works to contain the virus, there is no apparent reason that the other states and territories cannot collaborate to deliver interstate travel. There is a growing appetite among Australians to holiday, and holiday at home this year, and the ATAS travel agent is perfectly placed to make that happen.