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Dubai - The Destination for FamiliesDubai - The Destination for Families

With European Early Bird promotion’s commencing soon, we would like to focus this months newsletter on Dubai’s appeal for families.

By Julie King,
Director – Asia Pacific, Dubai Tourism

Dubai is a growing destination for families and is increasingly becoming more than just a stopover destination with new attractions open every year as it gears up to host Expo 2020 and double visitor numbers. With an ambition to become the world’s premiere family destination, Dubai’s already remarkable family tourism offering continues to be added to and enhanced.

With over 300 days per year of sunshine, family friendly resorts and hotels and over 5400 restaurants to cater for all budgets, families will need more than a few days in Dubai to try the wide array of indoor and outdoor experiences and attractions that will create family memories that last for generations.

Families can tick off their bucket list experiences for years to come with many exciting and lots of new attractions opening each year. Examples are as follows:

  • Both Aquaventure at Atlantis, The Palm and Jumeirah’s Wild Wadi waterparks have thrills and spills for all ages, from tiny tots to adrenaline junkies.

  • A venture into the desert is a great way to experience Dubai’s outdoors, families will enjoy bumping and sliding up and down the golden waves in a four-by-four. They’ll get the chance to go sandboarding, ride a camel, hold a falcon and enjoy Emirati hospitality when they dig into a sumptuous buffet.

  • Dubai also has great indoor activities ranging from skiing down snowy mountains at Ski Dubai, complete with resident penguins and a 150m-long zip wire, to indoor skydiving in the iFly wind tower at Mirdif City Centre mall. Adrenaline-fuelled rides await at SEGA Republic at The Dubai Mall while next door at KidZania, children from four to 16 years old can explore a child-size city in which they try their hand at over 80 professions.

  • Families should also not miss exploring the underwater world at either of the city’s fascinating aquariums – The Lost Chambers at Atlantis, The Palm and the Dubai Aquarium & Underwater Zoo at The Dubai Mall.

It’s no surprise that Dubai’s already remarkable family tourism offer continues to be added to with opening of three theme parks opening by 2016. The theme parks will incorporate internationally well-known entertainment brands such as Marvel, Lego and MotionGate – truly incorporating Dubai to become the theme park capital of the world.

Highlights of the upcoming theme parks:

  • IMG Worlds of Adventure: Once open, this 1.5 million square foot project will be the world’s largest temperature-controlled indoor themed entertainment destination with a capacity to welcome in excess of 20,000 visitors a day. It will be the first leisure destination in the world to bring together global brands, Cartoon Network and MARVEL in one location, in addition to Lost Valley – Dinosaur Adventure. Due to complete by end of 2015.

  • Legoland Dubai: The theme park will feature 15,000 Lego model structures made from more than 60 million Lego bricks. There will be more than 40 interactive rides, shows and attractions, with six themed areas: Lego City, Adventure, Lego Kingdom, Create, Lego Factory and Miniland. According to the latest reports, Legoland will also host a waterpark. Aimed at children aged two to 12 years, the waterpark will feature a half-million gallon wave pool, ‘build-a-raft river’ where guests can design and build their own customised raft, and an interactive imagination station that lets children construct bridges, dams and cities and test their designs against the flow of water. Due to complete by October 2016.

  • Dubai Parks & Resorts: The first phase of the project will comprise three theme parks – Motiongate Dubai, bringing to life the biggest characters in Hollywood; Bollywood Parks Dubai (the first Bollywood Park in the World) and Legoland Dubai. Due to complete by October 2016 (first phase).

So for your customers travelling to Europe, Dubai is a great stop-over to help to give the kids a break and keep them fully entertained and from October 2016, Dubai will become a destination in its own right for families.