Hand on heart, how long has it been since you really looked at your business?
Running a business can become repetitive, comfortable and habitual – potential roadblocks for enhancing your bottom line profit.
When was the last time you:-
Was it last week? Last month? Never? You were probably too busy organising a travel itinerary for a customer or talking to your web designer about some issues with the website or talking to the bank manager about trouble with internet banking. Yes these are bushfires that you as a business owner must put out everyday. Equally as critical as sorting out the internet banking so you can pay your staff, you must be spending time on your business not just in your business.
I know many couples who regularly have a “date night”, to break from the monotony of everyday life and to keep the marriage interesting. No kids, no phone calls, no hassles about who is picking up the dry cleaning, just a simple dinner out together like before life became so full of everyday chores. The same applies for your business. I am not suggesting that you need to sit down with your strategic plan on a Friday night, but you should schedule regular times in your diary away from the everyday business “chores” to work on strategic objectives.
Set the time in your diary now. That’s the easy part. The next step is being true to yourself and honouring your appointment! This appointment is equally as important as the appointment you have with your next customer. It is too easy to ignore or shift these appointments to continue with daily business life but by being disciplined and allocating set times to work on the business each week your business will prosper and you will have more time (you will!) and you will have a healthier bottom line profit.
DFK firms provide plain English advice, profit improvement plans, in-depth business coaching, board advice and much more to grow your travel business.
Kirsty Porteous is a Partner at DFK Crosbie in Newcastle. Her specialist interests are in external auditing and consulting services as well as financial reporting and strategic planning.
Contact today for a business consultation.